Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
VP, Strategic Planning Director, FCB Health
Industry
Advertising / Marketing / PR
About
Doctorate in clinical health psychology
Concentration in lifestyle modification, nutrition, fitness
18+ years in pharmaceutical advertising agency
Creative approach to strategy supported by validated medical and behavioral models
Brand positioning articulation
Development and moderation of insight-oriented market research
Design of comprehensive health and wellness messaging programs
Design and facilitation of brand development workshops for national and global accounts
Design and facilitation of industry training workshops
Published author in academic and popular press
American College of Sports Medicine certified fitness instructor
Specialties: Insight research and moderation
Physician...
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