Doc Searls, Alumnus fellow at Berkman center, harvard law school

Doc Searls

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I am an author and journalist best known for two books 鈥� The Cluetrain Manifesto (co-authored with Chris Locke, David Weinberger and Rick Levine) and The Intention Economy: When Customers Take Charge 鈥� as well as for my work as Senior Editor of Linux Journal, where I've been on the masthead since 1996. Since 2006 I have run ProjectVRM at Harvard's Berkman Center for Internet and Society, where I was also a fellow from 2006 to 2010. In that capacity I have fostered pioneering development of VRM (Vendor Relationship Management) tools and services. Think of VRM as the customer-side counterpart of CRM (Customer Relationship Management), only broader than that. VRM provides individuals w...

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