Part of the Outbound Product Strategy team for Oracle HCM SaaS Solutions.
Till recently, focused on delivering Marketing's impact to business. Executed B2B marketing excellence through demand creation, reputation management and sales aligned marketing. Some real work and expertise using the first principles of marketing.
Result: elevated Marketing's credibility and contribution to business - think revenues, market share, TOM, share of voice, scale/reach
Belief: marketing is revenue function that aids selling at scale and best executed through data.
Expertise in revenue & customer marketing, demand waterfall model, nurture strategy, data driven marketing. In-depth knowledge of marketi...
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