HIGHLIGHTS
John is a recognized expert on business and marketing leadership, a top-selling author, and an award-winning professor. He has won awards as a Fortune 500 executive and as the founder of a boutique hotel firm. He is regularly interviewed on TV and is a keynote speaker at conferences around the world. His is Chairman of Brand New View: www.brandnewview.com.
BOOKS
John is the top-selling author of several acclaimed books on marketing: "Competitive Success: How Branding Adds Value" (2010); "The Olympic Games Effect" (2nd edition in 2012; 1st edition in 2008); "Magic Numbers for Sales Management" (2007); "Measuring Marketing" (2nd edition in 2012, 1st edition in 2006); and "Magi
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