I increase perceived value to business offers and products.
Today I run the planning department at ACNE in Stockholm. 2008 I founded PlannerFed account planning network and remain as senior partner.
I hold a master degree in social sciences, speak a bit of spanish, don't mind a chat and always order something new when I go to a restaurant.
Specialized in: Account and digital planning, brand strategy, social media, branding, SEO, CMO, web analytics, creative and organizational processes.