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ebi intelligence ebusiness marketing lab cms e-bi viral marketing e-business intelligence lab viral innovation content source open multimedia mobile customer management interactive marketing on-line elxis args social media marketing social media business data performance big data segmentation design web systems online hubs research entrepreneurship k start-ups enterprise interactive crm analytics relationship adwords knowledge management smes information technology knowledge greece strategy internet online marketing instagram internet marketing social media strategy digital marketing facebook new technology k-anonymity personalized personalization uncertainty multichannel publishing interactive publishing video-in-print e-book devices e-business privacy trajectories distortion. moving objects databases