Innovative Marketing Executive with over 29 years experience leading marketing teams and agencies in revenue generation for billion-dollar global consumer goods companies through the execution of scalable & efficient marketing plans that gained profitable share in developed, emerging, and multicultural (Hispanic) markets. My approach has been based on analytics & insights that drive the portfolio strategy and innovation. This has lead to a fortunate career of many successes in the creation of differentiated portfolio strategies, new sales channels, new products, unique advertising, public relations, promotions, impactful sponsorships, and events that have increased brand awareness an...
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