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Elle Denning
Elle Denning

Tarte Cosmetics is partnering with The Fresh Market grocery stores to make Tarte products more accessible to everyday women. A multi-functional floor fixture will be installed in The Fresh Market stores to display, sell, and educate customers about Tarte's makeup products such as foundations, blushes, and eyeshadows. The fixture allows customers to conveniently browse products alongside groceries and learn from a makeup artist about Tarte cosmetics. It is designed with sustainability in mind through eco-friendly materials and an on-site recycling center for empty Tarte bottles.

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everyday beauty. tarte is partnering with the fresh market to make healthy cosmetics accessible to the everyday woman. the fresh market is excited to bring tarte products to their customers via a floor fixture designed to feature some of tarte¡¯s most exciting + innovative cosmetics such as cheek + lip stains, amazonian clay blushes + foundations, as well as emphasEYES liners, mascaras + shadows. the design of the tarte floor fixture affords the busy woman convenience without sacrificing quality, as she is able to quickly pick up the tarte products she needs along with groceries. the tarte floor fixture¡¯s three-in-one design is flexible accommodating a makeup artist as a resource for women wanting to learn more about the beauty of tarte cosmetics. finally, the tarte floor fixture encourages sustainable living through its eco- friendly design + recycle center.
everydaybeauty gettyimages.com/Carole Drake gettyimages.com/Fuse Gettyimages.com/Plush Studios gettyimages.com/David Prince gettyimages.com/Garry Wade
be multi-functional display | self-serve | artist station | storage
[1] view of main display + movable vanity [open] Frame of main display unit. Finished with ¡°tarte purple¡± laminate. Mirror & Television combination unit. Allows user to simply use as mirror or to watch tutorials while trying Mirror accessible from both sides out tarte products. suspended by cable + frame system [finished gold] Moveable vanity station. In the Shelving made from 1¡±Plyboo. Acts as open position, the vanity is main display as well as walk up perpendicular to the main tester station. LED strip lights display unit. Here, clients can installed into shelving to light sit and test tarte products product. while a different client receives a makeover on the other side. Transparent, purple Acrylic panel that allows product to be viewed from both sides Seating unit that also acts as storage. Cushion + top are hinged to hollow bottom to reveal storage. Cushion fastened with Velcro for easy Recycling station for empty removal and tarte bottles, can be cleaning. Trash receptacle for clients accessed anytime fixture is View [1] sitting at vanity. out on the floor. key plan [not to scale]
[2] view of makeover space + movable vanity [open] Transparent, purple Acrylic panel that allows product to be viewed but not touched from this side.. Mirror accessible from both sides suspended by cable + frame system Mirror & Television [finished gold]. combination unit. Make-up artist work surface. Moveable vanity station. Drawers for make-up artist¡¯s tools + supplies. View [2] Second seating/storage unit for client to sit Trash receptacle for make-up artist during makeover. that slides out and stays open for the duration of makeover. key plan [not to scale]
[3] view of main display with vanity protecting product [closed] Mirror + Television combination unit. In closed position, the embedded monitor will promote tarte products + the tarte brand via advertisements + How-to tutorials. Protecting the product from Make-up artist work space is not in reach, the Moveable vanity use in this position. station fits perfectly in front of the main display shelving when in the closed position. In The makeover seating/ storage unit this position, the fixture can fastens to the other side of the unit for be moved to storage or stay easy transportation + storage. It also out on the floor to promote fits in front of the make-up artist¡¯s tool the tarte brand while the drawers to keep them safe from make-up artist is not present. passersby when the artist is not present. Seating/ storage unit locks into place so it can travel with the fixture. All pieces can be locked and stored together. View [3] key plan [not to scale]
[4] view of protected makeover station [closed] While in the closed position, the transparent acrylic allows passersby to still see product on display. However, the product is still protected when the make-up artist is not present. Recycle station is still accessible in closed position for clients to recycle their used tarte bottles at any time. The makeover seating/ storage unit View [4] fastens to the fixture for easy transportation + storage. It also fits in front of the make-up artist¡¯s tool drawers to keep them safe from passersby when the artist is not present. key plan [not to scale]
openposition. [0] plan view
[1] elevation of main display unit [2] elevation of makeover space [without movable vanity + seating]
[3] elevation of display unit side + back of vanity [4] elevation of display unit side + front of vanity [5] section
closedposition. [0] plan view
[1] elevation of protected makeover space [2] protected front of main display [3] profile of all elements together
Purple Laminate | Ultramarine from Formica Purple Vinyl | KALAHARI from DesignTex | Mulberry Plybloo Flat Grain, Natural 1-inch, 3-ply1" x 48" x 96" .125" x 24" x 96" 3730 Dark Transparent Purple Plexiglass Acrylic Sheet finishes +materials.
be elledenning. SCADatlanta. gabrielle.denning@gmail.com

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beTARTE

  • 1. be
  • 2. everyday beauty. tarte is partnering with the fresh market to make healthy cosmetics accessible to the everyday woman. the fresh market is excited to bring tarte products to their customers via a floor fixture designed to feature some of tarte¡¯s most exciting + innovative cosmetics such as cheek + lip stains, amazonian clay blushes + foundations, as well as emphasEYES liners, mascaras + shadows. the design of the tarte floor fixture affords the busy woman convenience without sacrificing quality, as she is able to quickly pick up the tarte products she needs along with groceries. the tarte floor fixture¡¯s three-in-one design is flexible accommodating a makeup artist as a resource for women wanting to learn more about the beauty of tarte cosmetics. finally, the tarte floor fixture encourages sustainable living through its eco- friendly design + recycle center.
  • 3. everydaybeauty gettyimages.com/Carole Drake gettyimages.com/Fuse Gettyimages.com/Plush Studios gettyimages.com/David Prince gettyimages.com/Garry Wade
  • 4. be multi-functional display | self-serve | artist station | storage
  • 5. [1] view of main display + movable vanity [open] Frame of main display unit. Finished with ¡°tarte purple¡± laminate. Mirror & Television combination unit. Allows user to simply use as mirror or to watch tutorials while trying Mirror accessible from both sides out tarte products. suspended by cable + frame system [finished gold] Moveable vanity station. In the Shelving made from 1¡±Plyboo. Acts as open position, the vanity is main display as well as walk up perpendicular to the main tester station. LED strip lights display unit. Here, clients can installed into shelving to light sit and test tarte products product. while a different client receives a makeover on the other side. Transparent, purple Acrylic panel that allows product to be viewed from both sides Seating unit that also acts as storage. Cushion + top are hinged to hollow bottom to reveal storage. Cushion fastened with Velcro for easy Recycling station for empty removal and tarte bottles, can be cleaning. Trash receptacle for clients accessed anytime fixture is View [1] sitting at vanity. out on the floor. key plan [not to scale]
  • 6. [2] view of makeover space + movable vanity [open] Transparent, purple Acrylic panel that allows product to be viewed but not touched from this side.. Mirror accessible from both sides suspended by cable + frame system Mirror & Television [finished gold]. combination unit. Make-up artist work surface. Moveable vanity station. Drawers for make-up artist¡¯s tools + supplies. View [2] Second seating/storage unit for client to sit Trash receptacle for make-up artist during makeover. that slides out and stays open for the duration of makeover. key plan [not to scale]
  • 7. [3] view of main display with vanity protecting product [closed] Mirror + Television combination unit. In closed position, the embedded monitor will promote tarte products + the tarte brand via advertisements + How-to tutorials. Protecting the product from Make-up artist work space is not in reach, the Moveable vanity use in this position. station fits perfectly in front of the main display shelving when in the closed position. In The makeover seating/ storage unit this position, the fixture can fastens to the other side of the unit for be moved to storage or stay easy transportation + storage. It also out on the floor to promote fits in front of the make-up artist¡¯s tool the tarte brand while the drawers to keep them safe from make-up artist is not present. passersby when the artist is not present. Seating/ storage unit locks into place so it can travel with the fixture. All pieces can be locked and stored together. View [3] key plan [not to scale]
  • 8. [4] view of protected makeover station [closed] While in the closed position, the transparent acrylic allows passersby to still see product on display. However, the product is still protected when the make-up artist is not present. Recycle station is still accessible in closed position for clients to recycle their used tarte bottles at any time. The makeover seating/ storage unit View [4] fastens to the fixture for easy transportation + storage. It also fits in front of the make-up artist¡¯s tool drawers to keep them safe from passersby when the artist is not present. key plan [not to scale]
  • 9. openposition. [0] plan view
  • 10. [1] elevation of main display unit [2] elevation of makeover space [without movable vanity + seating]
  • 11. [3] elevation of display unit side + back of vanity [4] elevation of display unit side + front of vanity [5] section
  • 12. closedposition. [0] plan view
  • 13. [1] elevation of protected makeover space [2] protected front of main display [3] profile of all elements together
  • 14. Purple Laminate | Ultramarine from Formica Purple Vinyl | KALAHARI from DesignTex | Mulberry Plybloo Flat Grain, Natural 1-inch, 3-ply1" x 48" x 96" .125" x 24" x 96" 3730 Dark Transparent Purple Plexiglass Acrylic Sheet finishes +materials.