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Keynote Cannes2009

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This document summarizes the work of Colmeia, an interactive experiences agency. It discusses how Colmeia tells stories, fosters conversations, and engages people through immersive content and software. It highlights Colmeia's award wins and recent projects. It advocates for adaptation, collaboration across disciplines, and embracing internet culture and values like openness. It promotes experimentation, respecting both old and new approaches, and bringing diverse skills together.

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REINVENTING PRODUCTION EDUARDO CAMARGO | COLMEIA
Keynote Cannes2009
WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO TELL AND DISTRIBUTE STORIES. TO FOSTER CONVERSATIONS. TO BUILD RELATIONSHIPS. TO ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN, WE PUT TOGETHER CONTENT AND SOFTWARE, AND GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY WHENEVER NECESSARY, WITH THE SAME PASSION THAN WHEN WE SHOOT FILMS.
1 1/2 YEARS OLD 4 FWAS 1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009 1 GOLD @ LONDON FESTIVALS GRAND PRIX @ WAVE FESTIVAL GRAND PRIX @ FIAP 3 SILVERS @ NEW YORK FESTIVALS 2 SILVERS @ ONESHOW 1 BRONZE @ CLIO AWARDS
9 RECENT PROJECTS
ELECTROLUX BLUE TOUCH VW FOX JOHNNIE WALKER BLACK LABEL F/NAZCA S&S ALMAP BBDO WUNDERMAN 2009 2009 2009
GREENPEACE WEATHER HIPOGLOS AMENDOAS JOHNNIE WALKER BLACK LABEL ALMAPBDDO MATOSGREY WUNDERMAN 2008 2009 2009
RIO 40 HIPOGLOS AMENDOAS COCACOLA ZERO PQP LOWE MEXICO MATOSGREY GRINGO 2008 2009 2009
ADAPTATION COLABORATION MULTIDISCIPLINARITY INTERNET CULTURE, LOVE AND HAPPINESS
ADAPTATION
EXECUTION VS IDEA: NO DIFFERENTIATION IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD TECHNOLOGY AS STEROIDS FOR HUMAN INTERACTION SERVICE ORIENTED CULTURE FREE ORIENTED CULTURE OUGHT TO BUILD A NEW ECONOMIC MODEL
COLABORATION
LEARN INTENSIVELY FROM SOFTWARE CULTURE BUILD ECOSYSTEMS AROUND YOU WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL
MULTIDISCIPLINARITY
DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS, FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS, DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS, PRODUCERS, GAME DEVELOPERS
Keynote Cannes2009
INTERNET CULTURE, LOVE AND HAPPINESS
Keynote Cannes2009
Keynote Cannes2009
Keynote Cannes2009
Keynote Cannes2009
RESPECT AND LEARN FROM THE OLD AND WISE ONES RETIRE THE OLD ONES STANDING IN THE WAY OF CHANGE EXPERIMENTATION AND BETA CULTURE AS KEYS DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING HIRE TO THE BE DUMBEST PERSON IN THE ROOM
MERCI HTTP://COLMEIA.TV

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Keynote Cannes2009

  • 1. REINVENTING PRODUCTION EDUARDO CAMARGO | COLMEIA
  • 3. WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO TELL AND DISTRIBUTE STORIES. TO FOSTER CONVERSATIONS. TO BUILD RELATIONSHIPS. TO ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN, WE PUT TOGETHER CONTENT AND SOFTWARE, AND GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY WHENEVER NECESSARY, WITH THE SAME PASSION THAN WHEN WE SHOOT FILMS.
  • 4. 1 1/2 YEARS OLD 4 FWAS 1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009 1 GOLD @ LONDON FESTIVALS GRAND PRIX @ WAVE FESTIVAL GRAND PRIX @ FIAP 3 SILVERS @ NEW YORK FESTIVALS 2 SILVERS @ ONESHOW 1 BRONZE @ CLIO AWARDS
  • 6. ELECTROLUX BLUE TOUCH VW FOX JOHNNIE WALKER BLACK LABEL F/NAZCA S&S ALMAP BBDO WUNDERMAN 2009 2009 2009
  • 7. GREENPEACE WEATHER HIPOGLOS AMENDOAS JOHNNIE WALKER BLACK LABEL ALMAPBDDO MATOSGREY WUNDERMAN 2008 2009 2009
  • 8. RIO 40 HIPOGLOS AMENDOAS COCACOLA ZERO PQP LOWE MEXICO MATOSGREY GRINGO 2008 2009 2009
  • 9. ADAPTATION COLABORATION MULTIDISCIPLINARITY INTERNET CULTURE, LOVE AND HAPPINESS
  • 11. EXECUTION VS IDEA: NO DIFFERENTIATION IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD TECHNOLOGY AS STEROIDS FOR HUMAN INTERACTION SERVICE ORIENTED CULTURE FREE ORIENTED CULTURE OUGHT TO BUILD A NEW ECONOMIC MODEL
  • 13. LEARN INTENSIVELY FROM SOFTWARE CULTURE BUILD ECOSYSTEMS AROUND YOU WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL
  • 15. DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS, FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS, DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS, PRODUCERS, GAME DEVELOPERS
  • 17. INTERNET CULTURE, LOVE AND HAPPINESS
  • 22. RESPECT AND LEARN FROM THE OLD AND WISE ONES RETIRE THE OLD ONES STANDING IN THE WAY OF CHANGE EXPERIMENTATION AND BETA CULTURE AS KEYS DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING HIRE TO THE BE DUMBEST PERSON IN THE ROOM