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Greater Atlanta Area, GA United States
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Advertising / Marketing / PR
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About
Experienced marketing and communications leader with eighteen years of success planning and executing brand, digital marketing and communications strategies in customer and business-to-business focused markets.
KEY ACCOMPLISHMENTS:
•$10 million in retail and e-commerce sales generated by leading all aspects of brand management, consumer packaging and website activities over two years.
•$600 million in commercial and private banking business generated by executing a $1.2 million affinity sponsorship strategy for multicultural banking group.
•2.8 million headline impressions from digital and online press releases that led to 310% average increase in site traffic as a result, generati
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