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A Whole New Mind

  Daniel H. Pink
LEFT BRAIN                     RIGHT BRAIN

~ Controls right side of body ~ Controls left side of body

~ Sequential                   ~ Simultaneous

~ Specializes in text          ~ Specializes in context

~ Analyzes the details         ~ Synthesizes the big picture
Abundance
Asia
Automation
High Concept,
        High Touch
1. Can someone overseas do it cheaper?

2. Can a computer do it faster?

3. Is what I’m offering in demand in an age of
abundance?
I see us being in the art business.
Art, entertainment and mobile
sculpture, which, coincidentally,
also happens to provide
transportation.

Bob Lutz, GM
The MFA is the
new MBA.
Not just function but also
        DESIGN
Not just argument but also
        STORY
Not just focus but also
   SYMPHONY
Not just logic but also
     EMPATHY
Not just seriousness but also
           PLAY
Not just accumulation but also
         MEANING
DESIGN -- a high-concept aptitude that is difficult
to outsource or automate.

STORY -- high touch because stories almost
always pack an emotional punch.

SYMPHONY -- perhaps most important as an anti-
dote to the variety of psychic woes brought forth
by the remarkable prosperity and plentitude of
our times.
EMPATHY -- sometimes we need detachment;
many other times we need attunement... the peo-
ple who thrive will be those who can toggle be-
tween the two.

PLAY -- humor represents many aspects of the
sophisticated thinking required in automated and
outsourced times.

MEANING -- adding the capacity for art and heart
to our penchant for logic and analysis won’t be
easy... few worthwhile things ever are.
The Conceptual Age
is here.

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A Whole New Mind

  • 1. A Whole New Mind Daniel H. Pink
  • 2. LEFT BRAIN RIGHT BRAIN ~ Controls right side of body ~ Controls left side of body ~ Sequential ~ Simultaneous ~ Specializes in text ~ Specializes in context ~ Analyzes the details ~ Synthesizes the big picture
  • 6. High Concept, High Touch 1. Can someone overseas do it cheaper? 2. Can a computer do it faster? 3. Is what I’m offering in demand in an age of abundance?
  • 7. I see us being in the art business. Art, entertainment and mobile sculpture, which, coincidentally, also happens to provide transportation. Bob Lutz, GM
  • 8. The MFA is the new MBA.
  • 9. Not just function but also DESIGN
  • 10. Not just argument but also STORY
  • 11. Not just focus but also SYMPHONY
  • 12. Not just logic but also EMPATHY
  • 13. Not just seriousness but also PLAY
  • 14. Not just accumulation but also MEANING
  • 15. DESIGN -- a high-concept aptitude that is difficult to outsource or automate. STORY -- high touch because stories almost always pack an emotional punch. SYMPHONY -- perhaps most important as an anti- dote to the variety of psychic woes brought forth by the remarkable prosperity and plentitude of our times.
  • 16. EMPATHY -- sometimes we need detachment; many other times we need attunement... the peo- ple who thrive will be those who can toggle be- tween the two. PLAY -- humor represents many aspects of the sophisticated thinking required in automated and outsourced times. MEANING -- adding the capacity for art and heart to our penchant for logic and analysis won’t be easy... few worthwhile things ever are.