George Bernard Shaw's infamous quote, "Those Who Can, Do; Those Who Can’t, Teach,"​ needs a modern-day rebrand.
THOSE WHO CAN, DO
I'm a strategic communicator with 20+ years in marketing, advertising, PR & social media. I’ve worked in corporations & technology start-ups, with B2C & B2B companies, as the client & agency rep, on strategy & execution. I’m fluent in traditional, digital, social & ephemeral media. As a former online journalist, clear writing trumps jargon & marketing fluff.
Translate: I step outside department silos to create integrated communications that: (1) tie to a larger goal; (2) integrate end-to-end social; and (3) use a single, unified voice to sell products,