Innovating the Higher Education admission process to be measurable and predictable through technology.
Industry
Advertising / Marketing / PR
About
I have always gravitated towards roles where data needs to be turned into actionable outcomes. From the early days of melding computer systems into industrial environments, there have been mountains of un-organized data that needs structure, storage and analysis. I have made a career in designing, mining and transforming those mountains into sensible and useful forms so that organizations can make appropriate decisions.
Specialties: Marketing strategy and execution, demand generation, product management/marketing, software development, database/information architecture, data acquisition, real-time control, web analytics, online e-commerce
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