Bellona
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This document outlines a marketing campaign for the environmental organization Bellona. It includes research on public awareness of Bellona and their opinions. The campaign proposes creating a web series highlighting Bellona's 101 sustainability solutions. It would feature influencers bicycling between schools to share the solutions. Additionally, an event in Oslo would showcase the solutions through stands and a stage. The goal is to expand awareness of Bellona's work and solutions through viral sharing of the web series and event engagement.
Bellona
- 4. RESEARCH
- 7. Bellona
- 17. 2Concepts
- 20. LIVE-EVENT
- 21. Research
- 24. Research YES 65% NO 35% YES 67% NO 33% HAVE YOU HEARD ABOUT BELLONA? DO YOU HELP FUND IDEALISTIC ORGANIZATIONS?
- 25. Research YES 65% NO 35% YES 67% NO 33% 67%I DONT KNOW ENOUGH ABOUT BELLONA TO SUPPORT THEM 14%I DONT KNOW HOW TO SUPPORT BELLONA
- 26. Research YES 65% NO 35% YES 67% NO 33% We want to expand peoples awareness of Bellonas 101 sustainable eco-solutions.
- 31. Concept
- 32. Concept YES 65% NO 35% Jenny Skavlan Frederic Hauge Jon Alm奪s Karpe Diem Hasse Hope Knut N脱rum Hanne Kolst淡 Vinni Mia Gundersen Linn Sk奪ber Lars Vaular Ronny Brede Aase Anne-Marie Ottersen Guri Schanke Are og Odin Nils Ingar Odd Magnus Williamson Henrik Thodesen Else K奪ss Fururseth Blomster-Finn Nadia Hasnoi Aylar Sigurd Sollien Atle Antonsen Harald Eia B奪rd Tufte Johansen Aishath Affeef Live NelvikTore Sagen Steinar Sagen Bjarte Tj淡stheim Marion Ravn Lisa T淡nne Marit Larsen Erling Folkvord Bj淡rnar Moxnes Madcon Dorthe Skappel Anne Lindmo Bj淡rn Eidsv奪g Henriette Steenstrup Erik og Kriss Fredrik Skavlan Jannike Kruse
- 39. Web series
- 41. Web-series VIDEO & ARCHIVE DESCRIPTION INFO ABOUT THE 101 SOLUTIONS Web series
- 42. Web-series MORE SOLUTIONS WILL BE REVEALED THROUGH THE SERIES Web series
- 44. Web series 12-19
- 46. Web series 12-19 WEB SERIES SOCIAL SHARING / MEDIA COVARGE
- 47. Concept
- 53. 2n
- 54. The power of two YES 65% NO 35%THE PROBLEM
- 55. The power of two YES 65% NO 35% THE PROBLEM
- 56. The power of two YES 65% NO 35% THE PROBLEM This seems to be the problem
- 57. The power of two YES 65% NO 35% $$$INDIVIDUAL CONVINCED ENGAGEMENT OUR EVENT
- 58. The power of two YES 65% NO 35% $$$INDIVIDUAL CONVINCED NOT CONVINCED ENGAGEMENT VIRALLY, INTERESTED
- 59. The power of two YES 65% NO 35% $$$INDIVIDUAL CONVINCED NOT CONVINCED ENGAGEMENT VIRALLY, INTERESTED
- 60. The power of two YES 65% NO 35% $$$INDIVIDUAL CONVINCED NOT CONVINCED ENGAGEMENT VIRALLY, INTERESTED AUDIENCE CATALYST
- 61. The power of two YES 65% NO 35% 12-19 20-35 & ACCUSTOMED RESOURCEFUL TARGET AUDIENCE BICYCLE TOUR & VIRAL RIPPLE EFFECT OLDER AUDIENCE, VIRAL SPREAD & MEDIA COVERAGE
- 62. Web
- 71. Web YES 65% NO 35% THIS REALLY NEEDS A REDESIGN
- 72. Web YES 65% NO 35% THIS REALLY NEEDS A CALL-TO-ACTION
- 73. Web-series Web
- 76. Web YES 65% NO 35% WEB-SERIES LINKING TO BELLONA.NO RESULT RESTRUCTURED WEBSITE WITH BETTER CALL-TO-ACTION DEEP-LINKING TO ADDITIONAL INFO AT BELLONA.NO