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Amsterdam Area, Netherlands Netherlands

Executive Provocateur | Facilitator | Customer Experience Strategist | Creative Thinker

Apparel / Fashion

I’m not someone who’s easy to categorise. Much of my career was spent in the world of branding, so I have many years as a strategist under my belt. This work relied as much on creative thinking as it did analytical thinking, and I wouldn’t have it any other way. I am very comfortable with (and relish) the abstract and the conceptual as well as the hands-on and practical. Much of my work involved internal organisational alignment, so I have a rich understanding of how organisations work (or don’t work, in many cases), and how to effect real change within an organisation by taking a very human-centred, down-to-earth approach to evolving organisational culture. My success was largely a conse...