I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries.
Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...
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