MMM3000
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The MMM3000 competition brought together over 15,000 gamers to design a helmet that would allow for hands-free eating while gaming. Various prototypes were created, ranging from remote-controlled devices to ones using compressed air. Ten finalists were selected from the submissions and one winner would go to London. When the countdown timer reached zero, army soldiers delivered the ?12,000 prize - a custom helmet that was the final product of the community's work. Participants were glad to be part of an experience that showcased the gaming community's creativity and ability to work as a team.
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MMM3000
- 1. The Journey of the MMM3000 by William Leitch In January 2013, Fridge Raiders sent a package (at 9PM at night!) to TheSyndicateProject also known as Tom Cassel. He then created a video and started publicising the idea of the MMM3000, the ultimate snacking and gaming peripheral. The idea was to make a community of hardcore gamers and reward them for being such. Everybody followed the competition to the end and only 10 winners were picked out of 15,000. And out of those 10 people, 1 has gained the chance to go to London. The competition was to create something that would feed you whilst gaming so the person wearing it would never be a victim to losing their game due to greasy fingers or crumbs stuck in the joy pad or keyboard. During the early days of the competition, all the best (realistic) ideas were helmet’s. So it was announced that the final product would be a helmet. This allowed Fridge Raiders to contact Hothouse Labs and begin work creating prototypes for the MMM3000; prototypes ranged from remote control helicopters and RC-XD’s to an Air-Zooka firing the delicious chicken strips into your mouth. Then, a community was born. Gamers all across the country were competing to win the epic prizes which they were promised. This allowed me to meet new people and see how creative some ideas could be. After all, the MMM3000 wasn’t about advertising, or a sneaky way to do market research for a product to sell. It was about growing a community to create something awesome and with Syndicate being a YouTube commentator, he was surely going to post a video on the final product, but fridge raiders planned for that. Syndicate was then delivered another package. A peculiar black case with a red countdown timer on it, the phrase “It’s a bomb!” was then spammed across the Facebook page. After the competition closed, everybody was anxious for that timer to tick to 0 and see the results, they wanted to know if Syndicate, an idol for most people, was wearing what seemed to be their idea and they wanted to know his true opinion on the competition. When the timer reached 0, there was a knock on Tom’s door. Real army soldiers demanded that he followed them. He then sat in the back of their truck and awaited the final package, a large wooden crate which he was instructed to open inside of his room and beware of the smoke. Instinctively, he wanted to take it outside if there was going to be smoke, but he reluctantly took it into his room and unboxed the ?12,000 helmet. Now, 2 months after the competition ended, I am glad to be one of the 10 finalists; I have made great friends and can’t wait for the next competition. The winner, mazzoo969 (Matt) Said the competition brought the gaming community closer and another finalist Anna quoted “It was the best thing that ever happened to me.” And it goes to show how anything is possible when you have a bit of teamwork. From having nothing, to 15,000 people working together we managed to create something unique and amazing, it truly was a great experience.