Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
Managing Director, Marketing at BIO
Industry
Advertising / Marketing / PR
Website
http://convention.bio.orgAbout
With 14+ years of expertise in event and association marketing, Erin is passionate about using technology to drive and measure customer engagement, positioning association events for financial success, while creating creative customer experiences.
Erin oversees all aspects of marketing for the BIO International Convention (#BIO2017), the world’s largest global event for biotechnology. From lead generation to acquisition, Erin oversees every step of the customer journey. Erin’s expertise includes marketing automation, creative strategy, email execution, website development, social media, event app, strategic relationships, and much more. In addition to the Convention, Erin oversees market...
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