Personal Information
Organization / Workplace
Athens Greece
Occupation
As. Professor in Marketing at Athens University of Economics and Business (AUEB)
Industry
Advertising / Marketing / PR
Website
About
Dr Chatzopoulou is As. Professor in Marketing at Athens University of Economics and Business (AUEB).
She holds a BSc and MSc from Greece (Athens University of Economics and Business) and a PhD from Newcastle University. Before joining academia she had 7 years working experience as a marketing manager.
During her academic career, Dr Chatzopoulou accomplished her PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK), supervised by Professor Matthew Gorton. Since then she has been investigating authenticity, quality and identity concepts especially in digital platforms like Instagram and YouTube.
Elena has also done consultancy in the retailing and digital sector.
Contact Details
Tags
marketing
food
restaurant
authenticity
亮略厦虜竜旅僚粒虜
restaurateurs
identity
nvivo
social identity theory
qualitative
ethnic
厦旅亮
竜旅留粒哮粒流
grounded
marketing strategy
producers
euram
newcastle
restaurants
strategy
constructivism
starbucks
seminar
tows
university
macdonald's
swot
practical
practise
research
interviews
supply chain
light eat
eat
definition
凌旅虜凌僚凌亮旅虜 留僚竜旅流亮旅凌 留慮侶僚ホ
虜留竜慮僚侶
凌隆竜
involvement
information-seeking
information
trust
digital marketing
blogger
diet
mediterranean
greek
consumer
behavior
theory
actor
word of mouth
qsr
ethnicity
behaviour
qualitat
consumer behaviour
interview
consumer culture theory
social network
promotion
沿温姻鱈壊
communication
business plan
See more
Users being followed by ELENA CHATZOPOULOU