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Cloquo Deck Presentation

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Rafa Albaladejo
Rafa Albaladejo

What is Cloquo? Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don¡¯t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. 1. Grab events from the web 2. Turn them into alarms 3. Your iPhone will let you know when it¡¯s time 4. Share alarms with friends If you use Pocket or Evernote to save events you spot on internet from your computer, now you will save the webpage and also will get an alarm to get reminded about the event when time comes!

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UnforgettableUnforgettable ¡°Unforgettable moments in life that nobody should miss out on¡± ¡°Unforgettable moments in life that nobody should miss out on¡± Rafa Albaladejo Founder, CEO May 2013 rafa@cloquo.com +44 (0) 7414401300
Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don¡¯t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don¡¯t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. What is Cloquo?What is Cloquo? ¡°Cloquo is like Pinterest but focused on events instead of pictures¡± ¡°Cloquo is like Pinterest but focused on events instead of pictures¡± Adrian Almela, Beta Tester Grab events from the web Grab events from the web Turn them into alarms Turn them into alarms Your iPhone will let you know when it¡¯s time Your iPhone will let you know when it¡¯s time Share alarms with people Share alarms with people 1.1. 2.2. 3.3. 4.4. http://youtu.be/kNaDGVKKhM4
Problems Websites full of dates for things to do¡­ I¡¯m going to forget them all! How do we easily remember dates for events? Event websites aren¡¯t social¡­ and there¡¯s nothing more social than an event!
Existing solutions don¡¯t solve anything Cons: - You have to check your e-mail to see the alert. - You can¡¯t choose when they remind you. E-mail alerts Cons: - Tedious. Not fast. - Require various open windows. - Don¡¯t save images or links to the site. G Calendar, iCal Cons: - They don¡¯t remind you, they only let you save the site where you found the event. Evernote & others
The solution is in your pocket Pros: - Automatic grab assistant. - You don¡¯t even have to leave the webpage. - You choose when the alarm will go off. Pros: - Onscreen alerts with sound and text. - Automatic synchronization. Doesn¡¯t require an internet connection to go off. Pros: - If you don¡¯t remember a specific detail, you can easily visit the website where you saw the event. Grab an event from any website Your smartphone will let you know Link to the website where you found the event
Cloquo is social, very social Share alarms with friends. If you find out about an event and think that some friends of yours might also be interested, don¡¯t bother telling them. Share an alarm with them and they can activate it directly from their email. Follow people who are into the same things as you. Many times, what we¡¯re interested in, our friends aren¡¯t. That¡¯s why Cloquo isn¡¯t about just following friends, it¡¯s about following people who are into the things you are. You can also activate the alarms set by people you¡¯re following! Make lists for others to follow and participate in. If you¡¯re interested in a specific genre of events, the best thing to do is create an alarm list for it. It can be private but, if you make it public then other people can also follow the list, and if it¡¯s open, followers can participate and everyone who¡¯s into the kinds of things can find out about new events.
Cloquo is free! Where¡¯s the business? Phase 1 Create the community Phase 2 Distribution of alarms packages: in-app purchases + CPA Download the app free Download the extension free 1€ / user (Direct Revenue: Cloquo) 0¡¯6€ / user (Sponsored: businesses) In-app purchases CPA
Free? Monetizing In-App Purchases 76% $7 Billion AppStoreRevenue in- app purchases UK 1€ 2€ 3€ USA Japan Average Purchases per user Spain Sources: Forbes / Distimo 2013 March Report Downloading the app to manage your alarms and the browser extension to grab them is free; the user pays for packages of alarms that are created by Cloquo. The benefit lies in the comfort and ease of immediately getting, for only a few cents, all the alarms for events in the genres that you¡¯re interested in. The scope of the genres for alarms is broad, which means that one user might be interested in different categories and download different packages. Based on this model, it¡¯s important to have a good content management policy to offer interesting packages at all times for the user-client.
This is how the sector is currently $2,1 TRILLION ANNUAL REVENUES Worldwide Entertainment Industry in 2016 Investmentin mobileadvertising per year Averageexpensesper personinentertainment 2008 2009 2010 2011 2012 € 2,5 Billion 2012 2016 Growth of Social Apps Most popular apps for events and following events (Apple App Store) (iOS + Android) Users: 3 million Started: 2010, focused on TV programs Milestones: in Nov 2012 Viggle.com offered to buy them for $24 million in cash and $48.3 million in Viggle stock. Users: 1,5 million per month Started: 2007, focused on live concerts Milestones: in April 2011 it was named one of the 100 most important startups in Europe by the Telegraph. Sources: PWC Global Entertainment and Media Outlook: 2012-2016 / Distimo 2012 Full Year Report / IAB Estudio sobre inversi¨®n publicitaria en medios digitales 2012
Investments: completed and planned -Development of the complete web platform -Android Development -Continued NLP development -iOS improvements Investment GoalsInvestment Goals Marketing GrowthMarketing Growth Platform development and improvementPlatform development and improvement User acquisitionUser acquisition Database expansion & content managementDatabase expansion & content management AmountAmount we¡¯re looking forwe¡¯re looking for :Personal invest- ment until now Personal invest- ment until now (since founding in 2012) : Development + Improvement Development + Improvement Marketing + Acquisition Marketing + Acquisition DatabaseDatabase 41%41% 37%37% 22%22% Company Value :Company Value : 400.000€400.000€ Equity Participation :Equity Participation : 17¡¯5%17¡¯5%
Our marketing plans Hiring of Social Media Marketing and PR agencyHiring of Social Media Marketing and PR agency User acquisition based on CPIUser acquisition based on CPI Banner advertisingBanner advertising Creation and publication of content for a company blog and Social MediaCreation and publication of content for a company blog and Social Media Collaboration agreements with bloggersCollaboration agreements with bloggers Writing and diffusion of Press notesWriting and diffusion of Press notes Sponsorship of post on well-known blogsSponsorship of post on well-known blogs Platform usage reports for related portalsPlatform usage reports for related portals Guerilla marketing activitiesGuerilla marketing activities Creation of a network of partners ¡°Cloquo Evangelists¡±Creation of a network of partners ¡°Cloquo Evangelists¡± Expansion to other platforms (Android)Expansion to other platforms (Android) Creation of SEO strategyCreation of SEO strategy
Who¡¯s behind it all Rafa Albaladejo Founder, CEO David Moreno Inception Capital Partner, CTO Partners, Advisors Lead Designer UX-UI iOS dev. Partners: Collaborators: Web/Extension dev. NLP Backend Former Online Art Director & Social Media Strategist Former Google KDE dev. Previously founders of: Globaliza.com, Mitula.com Trazada Internet Marketing. David MorenoDavid MorenoRafa AlbaladejoRafa Albaladejo Inception CapitalInception Capital 57%57% 10%10% 33%33%
Cloquo through time July 2012 November 2012 March 2013 February 2013 December 2012 April 2013 May 2013 June 2013 InvestmentInvestment PartnersPartners TeamTeam GoalsGoals ObservationsObservations Rafa Albaladejo + Inception Capital Rafa Albaladejo + David Moreno + Inception Capital 2 6 54 4 + 3 Firefox + Safari OKProject selected! 100 out of 886!! Moving our office to LondonBeta Launch: iPhone + Chrome 75% NLP success Technological studies, UI-UX design, creating a team, NLP development and first versions of the extension for Chrome. App developed for iPhone MVP, NLP working, social platform with e-mails to follow people and directly activate alarms without the app. Everything is up and running. Data- bases are expanded with events in Lon- don from Planvine Google Campus selects the project to be developed there and we perform a demo in Zinc Shower¡­ 12K € 19K € We launch in the UK
Spain: C/ Cuevas del Valle, 28 28023, Madrid UK: Cloquo @TechHub 4-5 Bonhill Street EC2A 4BX, London

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Cloquo Deck Presentation

  • 1. UnforgettableUnforgettable ¡°Unforgettable moments in life that nobody should miss out on¡± ¡°Unforgettable moments in life that nobody should miss out on¡± Rafa Albaladejo Founder, CEO May 2013 rafa@cloquo.com +44 (0) 7414401300
  • 2. Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don¡¯t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don¡¯t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. What is Cloquo?What is Cloquo? ¡°Cloquo is like Pinterest but focused on events instead of pictures¡± ¡°Cloquo is like Pinterest but focused on events instead of pictures¡± Adrian Almela, Beta Tester Grab events from the web Grab events from the web Turn them into alarms Turn them into alarms Your iPhone will let you know when it¡¯s time Your iPhone will let you know when it¡¯s time Share alarms with people Share alarms with people 1.1. 2.2. 3.3. 4.4. http://youtu.be/kNaDGVKKhM4
  • 3. Problems Websites full of dates for things to do¡­ I¡¯m going to forget them all! How do we easily remember dates for events? Event websites aren¡¯t social¡­ and there¡¯s nothing more social than an event!
  • 4. Existing solutions don¡¯t solve anything Cons: - You have to check your e-mail to see the alert. - You can¡¯t choose when they remind you. E-mail alerts Cons: - Tedious. Not fast. - Require various open windows. - Don¡¯t save images or links to the site. G Calendar, iCal Cons: - They don¡¯t remind you, they only let you save the site where you found the event. Evernote & others
  • 5. The solution is in your pocket Pros: - Automatic grab assistant. - You don¡¯t even have to leave the webpage. - You choose when the alarm will go off. Pros: - Onscreen alerts with sound and text. - Automatic synchronization. Doesn¡¯t require an internet connection to go off. Pros: - If you don¡¯t remember a specific detail, you can easily visit the website where you saw the event. Grab an event from any website Your smartphone will let you know Link to the website where you found the event
  • 6. Cloquo is social, very social Share alarms with friends. If you find out about an event and think that some friends of yours might also be interested, don¡¯t bother telling them. Share an alarm with them and they can activate it directly from their email. Follow people who are into the same things as you. Many times, what we¡¯re interested in, our friends aren¡¯t. That¡¯s why Cloquo isn¡¯t about just following friends, it¡¯s about following people who are into the things you are. You can also activate the alarms set by people you¡¯re following! Make lists for others to follow and participate in. If you¡¯re interested in a specific genre of events, the best thing to do is create an alarm list for it. It can be private but, if you make it public then other people can also follow the list, and if it¡¯s open, followers can participate and everyone who¡¯s into the kinds of things can find out about new events.
  • 7. Cloquo is free! Where¡¯s the business? Phase 1 Create the community Phase 2 Distribution of alarms packages: in-app purchases + CPA Download the app free Download the extension free 1€ / user (Direct Revenue: Cloquo) 0¡¯6€ / user (Sponsored: businesses) In-app purchases CPA
  • 8. Free? Monetizing In-App Purchases 76% $7 Billion AppStoreRevenue in- app purchases UK 1€ 2€ 3€ USA Japan Average Purchases per user Spain Sources: Forbes / Distimo 2013 March Report Downloading the app to manage your alarms and the browser extension to grab them is free; the user pays for packages of alarms that are created by Cloquo. The benefit lies in the comfort and ease of immediately getting, for only a few cents, all the alarms for events in the genres that you¡¯re interested in. The scope of the genres for alarms is broad, which means that one user might be interested in different categories and download different packages. Based on this model, it¡¯s important to have a good content management policy to offer interesting packages at all times for the user-client.
  • 9. This is how the sector is currently $2,1 TRILLION ANNUAL REVENUES Worldwide Entertainment Industry in 2016 Investmentin mobileadvertising per year Averageexpensesper personinentertainment 2008 2009 2010 2011 2012 € 2,5 Billion 2012 2016 Growth of Social Apps Most popular apps for events and following events (Apple App Store) (iOS + Android) Users: 3 million Started: 2010, focused on TV programs Milestones: in Nov 2012 Viggle.com offered to buy them for $24 million in cash and $48.3 million in Viggle stock. Users: 1,5 million per month Started: 2007, focused on live concerts Milestones: in April 2011 it was named one of the 100 most important startups in Europe by the Telegraph. Sources: PWC Global Entertainment and Media Outlook: 2012-2016 / Distimo 2012 Full Year Report / IAB Estudio sobre inversi¨®n publicitaria en medios digitales 2012
  • 10. Investments: completed and planned -Development of the complete web platform -Android Development -Continued NLP development -iOS improvements Investment GoalsInvestment Goals Marketing GrowthMarketing Growth Platform development and improvementPlatform development and improvement User acquisitionUser acquisition Database expansion & content managementDatabase expansion & content management AmountAmount we¡¯re looking forwe¡¯re looking for :Personal invest- ment until now Personal invest- ment until now (since founding in 2012) : Development + Improvement Development + Improvement Marketing + Acquisition Marketing + Acquisition DatabaseDatabase 41%41% 37%37% 22%22% Company Value :Company Value : 400.000€400.000€ Equity Participation :Equity Participation : 17¡¯5%17¡¯5%
  • 11. Our marketing plans Hiring of Social Media Marketing and PR agencyHiring of Social Media Marketing and PR agency User acquisition based on CPIUser acquisition based on CPI Banner advertisingBanner advertising Creation and publication of content for a company blog and Social MediaCreation and publication of content for a company blog and Social Media Collaboration agreements with bloggersCollaboration agreements with bloggers Writing and diffusion of Press notesWriting and diffusion of Press notes Sponsorship of post on well-known blogsSponsorship of post on well-known blogs Platform usage reports for related portalsPlatform usage reports for related portals Guerilla marketing activitiesGuerilla marketing activities Creation of a network of partners ¡°Cloquo Evangelists¡±Creation of a network of partners ¡°Cloquo Evangelists¡± Expansion to other platforms (Android)Expansion to other platforms (Android) Creation of SEO strategyCreation of SEO strategy
  • 12. Who¡¯s behind it all Rafa Albaladejo Founder, CEO David Moreno Inception Capital Partner, CTO Partners, Advisors Lead Designer UX-UI iOS dev. Partners: Collaborators: Web/Extension dev. NLP Backend Former Online Art Director & Social Media Strategist Former Google KDE dev. Previously founders of: Globaliza.com, Mitula.com Trazada Internet Marketing. David MorenoDavid MorenoRafa AlbaladejoRafa Albaladejo Inception CapitalInception Capital 57%57% 10%10% 33%33%
  • 13. Cloquo through time July 2012 November 2012 March 2013 February 2013 December 2012 April 2013 May 2013 June 2013 InvestmentInvestment PartnersPartners TeamTeam GoalsGoals ObservationsObservations Rafa Albaladejo + Inception Capital Rafa Albaladejo + David Moreno + Inception Capital 2 6 54 4 + 3 Firefox + Safari OKProject selected! 100 out of 886!! Moving our office to LondonBeta Launch: iPhone + Chrome 75% NLP success Technological studies, UI-UX design, creating a team, NLP development and first versions of the extension for Chrome. App developed for iPhone MVP, NLP working, social platform with e-mails to follow people and directly activate alarms without the app. Everything is up and running. Data- bases are expanded with events in Lon- don from Planvine Google Campus selects the project to be developed there and we perform a demo in Zinc Shower¡­ 12K € 19K € We launch in the UK
  • 14. Spain: C/ Cuevas del Valle, 28 28023, Madrid UK: Cloquo @TechHub 4-5 Bonhill Street EC2A 4BX, London