Radio and science given @M叩ster en Comunicaci坦n Cient鱈fica, M辿dica y Ambiental, UPF, Barcelona, 2009 y 2010
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On air
1. science on air
Elisabetta Tola
formicablu s.r.l, Bologna, Italy
SCIRAB, Science in radio broadcasting
www.formicablu.it
www.scienceonair.org
formicablu srl
4. intimacy and linearity
flexible and able to enter hidden places: listens
without being seen nor heard (candid microphone,
1947)
fragmentary and narrative: it has a rhythm and deals
by and large with anecdote and episodes
chance to share cultural excitement provided by
scientific discovery
good at communicating emotion and mood
formicablu srl
5. radio as a civil tool
Jean Dominique,
Radio Haiti Inter, 2000
Peppino Impastato,
Radio Aut, 1978
formicablu srl
6. A cognitive experience
() radio is an extension of our nervous central
system closer only to human discourse (M. Mc
Luhan)
Whoever is speaking is speaking for you
A conversation with a scientist
Phone ins: a strong interactive experience (M.
Merzagora and S. Coyaud)
formicablu srl
7. Creating images in your mind
Reflection and thought: radio has a pace and creates
a mental space
Reflection and thought: two fondamental aspects
of science communication
Pictures can get in the way in the explanation of
scientific ideas (D. Cohen, BBC)
formicablu srl
11. How scientists play the game
Conversation: at the centre of radio broadcasting, at
the centre of scientific enterprise (la ciencia es una
conversacion con la natura, J. Wagensberg)
More relaxed time to talk about their science: not
treated like actors
Involvement: scientists are driven by hopes and
desires, more communicable than hard facts
formicablu srl
12. The journalist
Translator
The public
Interpreter
Animator
Commentator
Activist
... The scientist
formicablu srl
13. science radio programmes
news story: science as politics or as light hearted final
news (typically 3-5 minutes)
documentaries: science in a more explanatory and
narrative way (typ. 10-30 min.)
debates: pro and cons in controversial issues (typ. 20-60
min.)
formicablu srl
14. science radio programmes
phone ins: the listeners voices (typ. 20-60 min)
feature stories: magazines, discussions, debates, put
findings in context and with comment
radio drama: from War of the worlds on...
podcast: recorded feature or talk, downloadable in
mp3
formicablu srl
15. preparing your programme
choose the format
choose the topic
choose the expert
work with the expert:
you need to know a lot about the subject
you need to get the right information and the right story and
metaphors from him/her
you need to know how he/she speaks
you need to test if you can joke, talk about politics, if he/she is
didactical, enthusiastic, serious, boring, an intellectual, a technician, ...
TALK WITH THE EXPERT!
formicablu srl
16. Styles
live/recorded
as it is/edited
dirty/clean
speak as you eat/speak as you should
excite/relax
the choice depends on:
1) the content;
2) what you want to communicate;
3) which relationship you want with the listeners
4) the format, the radio character
formicablu srl
17. rules?
in science journalism, very few general rules
on the radio, even less...
short sentences
repeat the subject
reduce relatives, parenthesis,etc.
use spoken language expressions (!?)
make use of tones, pauses, exclamations
consider rhythm
restate the coordinates of the exposition
recall whos talking
never try to prove your competence: be brave, show ignorance (but never be
ignorant)!
give value to accents, enthusiasm, embarrassment, emotional
statements
formicablu srl
18. interviews
Informative
Interpretive
Emotional
Oral history
Preparation:
Studying before
Question technique
Devils advocate
formicablu srl
20. Podcasting
2004: a new word, a new world
Mp3 meets RSS
To be or not to be a
podcaster...
Copyleft:
Freesound project
Creative commons music
Flickr
formicablu srl
22. science on air
Elisabetta Tola
formicablu s.r.l, Bologna, Italy
SCIRAB, Science in radio broadcasting
www.formicablu.it
www.scienceonair.org
formicablu srl
1
25. intimacy and linearity
flexible and able to enter hidden places: listens
without being seen nor heard (candid microphone,
1947)
fragmentary and narrative: it has a rhythm and deals
by and large with anecdote and episodes
chance to share cultural excitement provided by
scientific discovery
good at communicating emotion and mood
formicablu srl
4
26. radio as a civil tool
Jean Dominique,
Radio Haiti Inter, 2000
Peppino Impastato,
Radio Aut, 1978
formicablu srl
27. A cognitive experience
() radio is an extension of our nervous central
system closer only to human discourse (M. Mc
Luhan)
Whoever is speaking is speaking for you
A conversation with a scientist
Phone ins: a strong interactive experience (M.
Merzagora and S. Coyaud)
formicablu srl
6
28. Creating images in your mind
Reflection and thought: radio has a pace and creates
a mental space
Reflection and thought: two fondamental aspects
of science communication
Pictures can get in the way in the explanation of
scientific ideas (D. Cohen, BBC)
formicablu srl
7
32. How scientists play the game
Conversation: at the centre of radio broadcasting, at
the centre of scientific enterprise (la ciencia es una
conversacion con la natura, J. Wagensberg)
More relaxed time to talk about their science: not
treated like actors
Involvement: scientists are driven by hopes and
desires, more communicable than hard facts
formicablu srl
11
33. The journalist
Translator
The public
Interpreter
Animator
Commentator
Activist
... The scientist
formicablu srl
12
34. science radio programmes
news story: science as politics or as light hearted final
news (typically 3-5 minutes)
documentaries: science in a more explanatory and
narrative way (typ. 10-30 min.)
debates: pro and cons in controversial issues (typ. 20-60
min.)
formicablu srl
13
35. science radio programmes
phone ins: the listeners voices (typ. 20-60 min)
feature stories: magazines, discussions, debates, put
findings in context and with comment
radio drama: from War of the worlds on...
podcast: recorded feature or talk, downloadable in
mp3
formicablu srl
14
36. preparing your programme
choose the format
choose the topic
choose the expert
work with the expert:
you need to know a lot about the subject
you need to get the right information and the right story and
metaphors from him/her
you need to know how he/she speaks
you need to test if you can joke, talk about politics, if he/she is
didactical, enthusiastic, serious, boring, an intellectual, a technician, ...
TALK WITH THE EXPERT!
formicablu srl
15
37. Styles
live/recorded
as it is/edited
dirty/clean
speak as you eat/speak as you should
excite/relax
the choice depends on:
1) the content;
2) what you want to communicate;
3) which relationship you want with the listeners
4) the format, the radio character
formicablu srl
16
38. rules?
in science journalism, very few general rules
on the radio, even less...
short sentences
repeat the subject
reduce relatives, parenthesis,etc.
use spoken language expressions (!?)
make use of tones, pauses, exclamations
consider rhythm
restate the coordinates of the exposition
recall whos talking
never try to prove your competence: be brave, show ignorance (but never be
ignorant)!
give value to accents, enthusiasm, embarrassment, emotional
statements
formicablu srl
17
39. interviews
Informative
Interpretive
Emotional
Oral history
Preparation:
Studying before
Question technique
Devils advocate
formicablu srl
41. Podcasting
2004: a new word, a new world
Mp3 meets RSS
To be or not to be a
podcaster...
Copyleft:
Freesound project
Creative commons music
Flickr
formicablu srl
20