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science on air
          Elisabetta Tola
   formicablu s.r.l, Bologna, Italy

SCIRAB, Science in radio broadcasting


         www.formicablu.it
        www.scienceonair.org



                                        formicablu srl
formicablu srl
Paolo Cavallina e Luca Liguori




                                 formicablu srl
intimacy and linearity
 flexible and able to enter hidden places: listens
  without being seen nor heard (candid microphone,
  1947)
 fragmentary and narrative: it has a rhythm and deals
  by and large with anecdote and episodes
 chance to share cultural excitement provided by
  scientific discovery
 good at communicating emotion and mood


                                           formicablu srl
radio as a civil tool
                     Jean Dominique,
                     Radio Haiti Inter, 2000




Peppino Impastato,
Radio Aut, 1978
                                               formicablu srl
A cognitive experience
 () radio is an extension of our nervous central
  system closer only to human discourse (M. Mc
  Luhan)
 Whoever is speaking is speaking for you
 A conversation with a scientist
 Phone ins: a strong interactive experience (M.
  Merzagora and S. Coyaud)


                                          formicablu srl
Creating images in your mind
 Reflection and thought: radio has a pace and creates
  a mental space
 Reflection and thought: two fondamental aspects
  of science communication
 Pictures can get in the way in the explanation of
  scientific ideas (D. Cohen, BBC)



                                           formicablu srl
Radio language




                 formicablu srl
Soundscape




Listening




                   formicablu srl
The players?



               formicablu srl
How scientists play the game
 Conversation: at the centre of radio broadcasting, at
  the centre of scientific enterprise (la ciencia es una
  conversacion con la natura, J. Wagensberg)
 More relaxed time to talk about their science: not
  treated like actors
 Involvement: scientists are driven by hopes and
  desires, more communicable than hard facts



                                               formicablu srl
The journalist
   Translator
                         The public
    Interpreter
   Animator
   Commentator
   Activist
   ...                  The scientist



                                 formicablu srl
science radio programmes
 news story: science as politics or as light hearted final
  news (typically 3-5 minutes)

 documentaries: science in a more explanatory and
  narrative way (typ. 10-30 min.)

 debates: pro and cons in controversial issues (typ. 20-60
  min.)


                                                   formicablu srl
science radio programmes
 phone ins: the listeners voices (typ. 20-60 min)
 feature stories: magazines, discussions, debates, put
  findings in context and with comment
 radio drama: from War of the worlds on...
 podcast: recorded feature or talk, downloadable in
  mp3



                                                 formicablu srl
preparing your programme
   choose the format
   choose the topic
   choose the expert
   work with the expert:
     you need to know a lot about the subject
     you need to get the right information and the right story and
      metaphors from him/her
     you need to know how he/she speaks
     you need to test if you can joke, talk about politics, if he/she is
      didactical, enthusiastic, serious, boring, an intellectual, a technician, ...

                               TALK WITH THE EXPERT!
                                                                     formicablu srl
Styles
   live/recorded
   as it is/edited
   dirty/clean
   speak as you eat/speak as you should
   excite/relax

 the choice depends on:
       1) the content;
       2) what you want to communicate;
       3) which relationship you want with the listeners
       4) the format, the radio character

                                                            formicablu srl
rules?
 in science journalism, very few general rules
 on the radio, even less...
      short sentences
      repeat the subject
      reduce relatives, parenthesis,etc.
      use spoken language expressions (!?)
      make use of tones, pauses, exclamations
      consider rhythm
      restate the coordinates of the exposition
      recall whos talking
      never try to prove your competence: be brave, show ignorance (but never be
       ignorant)!
 give value to accents, enthusiasm, embarrassment, emotional
  statements

                                                                     formicablu srl
interviews
   Informative
   Interpretive
   Emotional
   Oral history
   Preparation:
     Studying before
     Question technique
     Devils advocate
                                 formicablu srl
formicablu srl
Podcasting
 2004: a new word, a new world
 Mp3 meets RSS
 To be or not to be a
  podcaster...

Copyleft:
 Freesound project
 Creative commons music
 Flickr


                                  formicablu srl
formicablu srl
science on air
          Elisabetta Tola
   formicablu s.r.l, Bologna, Italy

SCIRAB, Science in radio broadcasting


         www.formicablu.it
        www.scienceonair.org



                                        formicablu srl




                                                         1
formicablu srl




                 2
Paolo Cavallina e Luca Liguori




                                 formicablu srl




                                                  3
intimacy and linearity
 flexible and able to enter hidden places: listens
  without being seen nor heard (candid microphone,
  1947)
 fragmentary and narrative: it has a rhythm and deals
  by and large with anecdote and episodes
 chance to share cultural excitement provided by
  scientific discovery
 good at communicating emotion and mood


                                           formicablu srl




                                                            4
radio as a civil tool
                     Jean Dominique,
                     Radio Haiti Inter, 2000




Peppino Impastato,
Radio Aut, 1978
                                               formicablu srl
A cognitive experience
 () radio is an extension of our nervous central
  system closer only to human discourse (M. Mc
  Luhan)
 Whoever is speaking is speaking for you
 A conversation with a scientist
 Phone ins: a strong interactive experience (M.
  Merzagora and S. Coyaud)


                                          formicablu srl




                                                           6
Creating images in your mind
 Reflection and thought: radio has a pace and creates
  a mental space
 Reflection and thought: two fondamental aspects
  of science communication
 Pictures can get in the way in the explanation of
  scientific ideas (D. Cohen, BBC)



                                           formicablu srl




                                                            7
Radio language




                 formicablu srl




                                  8
Soundscape




Listening




                   formicablu srl




                                    9
The players?



               formicablu srl




                                10
How scientists play the game
 Conversation: at the centre of radio broadcasting, at
  the centre of scientific enterprise (la ciencia es una
  conversacion con la natura, J. Wagensberg)
 More relaxed time to talk about their science: not
  treated like actors
 Involvement: scientists are driven by hopes and
  desires, more communicable than hard facts



                                               formicablu srl




                                                                11
The journalist
   Translator
                         The public
    Interpreter
   Animator
   Commentator
   Activist
   ...                  The scientist



                                 formicablu srl




                                                  12
science radio programmes
 news story: science as politics or as light hearted final
  news (typically 3-5 minutes)

 documentaries: science in a more explanatory and
  narrative way (typ. 10-30 min.)

 debates: pro and cons in controversial issues (typ. 20-60
  min.)


                                                   formicablu srl




                                                                    13
science radio programmes
 phone ins: the listeners voices (typ. 20-60 min)
 feature stories: magazines, discussions, debates, put
  findings in context and with comment
 radio drama: from War of the worlds on...
 podcast: recorded feature or talk, downloadable in
  mp3



                                                 formicablu srl




                                                                  14
preparing your programme
   choose the format
   choose the topic
   choose the expert
   work with the expert:
     you need to know a lot about the subject
     you need to get the right information and the right story and
      metaphors from him/her
     you need to know how he/she speaks
     you need to test if you can joke, talk about politics, if he/she is
      didactical, enthusiastic, serious, boring, an intellectual, a technician, ...

                               TALK WITH THE EXPERT!
                                                                     formicablu srl




                                                                                      15
Styles
   live/recorded
   as it is/edited
   dirty/clean
   speak as you eat/speak as you should
   excite/relax

 the choice depends on:
       1) the content;
       2) what you want to communicate;
       3) which relationship you want with the listeners
       4) the format, the radio character

                                                            formicablu srl




                                                                             16
rules?
 in science journalism, very few general rules
 on the radio, even less...
      short sentences
      repeat the subject
      reduce relatives, parenthesis,etc.
      use spoken language expressions (!?)
      make use of tones, pauses, exclamations
      consider rhythm
      restate the coordinates of the exposition
      recall whos talking
      never try to prove your competence: be brave, show ignorance (but never be
       ignorant)!
 give value to accents, enthusiasm, embarrassment, emotional
  statements

                                                                     formicablu srl




                                                                                      17
interviews
   Informative
   Interpretive
   Emotional
   Oral history
   Preparation:
     Studying before
     Question technique
     Devils advocate
                                 formicablu srl
formicablu srl
Podcasting
 2004: a new word, a new world
 Mp3 meets RSS
 To be or not to be a
  podcaster...

Copyleft:
 Freesound project
 Creative commons music
 Flickr


                                  formicablu srl




                                                   20
formicablu srl




                 21

More Related Content

On air

  • 1. science on air Elisabetta Tola formicablu s.r.l, Bologna, Italy SCIRAB, Science in radio broadcasting www.formicablu.it www.scienceonair.org formicablu srl
  • 3. Paolo Cavallina e Luca Liguori formicablu srl
  • 4. intimacy and linearity flexible and able to enter hidden places: listens without being seen nor heard (candid microphone, 1947) fragmentary and narrative: it has a rhythm and deals by and large with anecdote and episodes chance to share cultural excitement provided by scientific discovery good at communicating emotion and mood formicablu srl
  • 5. radio as a civil tool Jean Dominique, Radio Haiti Inter, 2000 Peppino Impastato, Radio Aut, 1978 formicablu srl
  • 6. A cognitive experience () radio is an extension of our nervous central system closer only to human discourse (M. Mc Luhan) Whoever is speaking is speaking for you A conversation with a scientist Phone ins: a strong interactive experience (M. Merzagora and S. Coyaud) formicablu srl
  • 7. Creating images in your mind Reflection and thought: radio has a pace and creates a mental space Reflection and thought: two fondamental aspects of science communication Pictures can get in the way in the explanation of scientific ideas (D. Cohen, BBC) formicablu srl
  • 8. Radio language formicablu srl
  • 9. Soundscape Listening formicablu srl
  • 10. The players? formicablu srl
  • 11. How scientists play the game Conversation: at the centre of radio broadcasting, at the centre of scientific enterprise (la ciencia es una conversacion con la natura, J. Wagensberg) More relaxed time to talk about their science: not treated like actors Involvement: scientists are driven by hopes and desires, more communicable than hard facts formicablu srl
  • 12. The journalist Translator The public Interpreter Animator Commentator Activist ... The scientist formicablu srl
  • 13. science radio programmes news story: science as politics or as light hearted final news (typically 3-5 minutes) documentaries: science in a more explanatory and narrative way (typ. 10-30 min.) debates: pro and cons in controversial issues (typ. 20-60 min.) formicablu srl
  • 14. science radio programmes phone ins: the listeners voices (typ. 20-60 min) feature stories: magazines, discussions, debates, put findings in context and with comment radio drama: from War of the worlds on... podcast: recorded feature or talk, downloadable in mp3 formicablu srl
  • 15. preparing your programme choose the format choose the topic choose the expert work with the expert: you need to know a lot about the subject you need to get the right information and the right story and metaphors from him/her you need to know how he/she speaks you need to test if you can joke, talk about politics, if he/she is didactical, enthusiastic, serious, boring, an intellectual, a technician, ... TALK WITH THE EXPERT! formicablu srl
  • 16. Styles live/recorded as it is/edited dirty/clean speak as you eat/speak as you should excite/relax the choice depends on: 1) the content; 2) what you want to communicate; 3) which relationship you want with the listeners 4) the format, the radio character formicablu srl
  • 17. rules? in science journalism, very few general rules on the radio, even less... short sentences repeat the subject reduce relatives, parenthesis,etc. use spoken language expressions (!?) make use of tones, pauses, exclamations consider rhythm restate the coordinates of the exposition recall whos talking never try to prove your competence: be brave, show ignorance (but never be ignorant)! give value to accents, enthusiasm, embarrassment, emotional statements formicablu srl
  • 18. interviews Informative Interpretive Emotional Oral history Preparation: Studying before Question technique Devils advocate formicablu srl
  • 20. Podcasting 2004: a new word, a new world Mp3 meets RSS To be or not to be a podcaster... Copyleft: Freesound project Creative commons music Flickr formicablu srl
  • 22. science on air Elisabetta Tola formicablu s.r.l, Bologna, Italy SCIRAB, Science in radio broadcasting www.formicablu.it www.scienceonair.org formicablu srl 1
  • 24. Paolo Cavallina e Luca Liguori formicablu srl 3
  • 25. intimacy and linearity flexible and able to enter hidden places: listens without being seen nor heard (candid microphone, 1947) fragmentary and narrative: it has a rhythm and deals by and large with anecdote and episodes chance to share cultural excitement provided by scientific discovery good at communicating emotion and mood formicablu srl 4
  • 26. radio as a civil tool Jean Dominique, Radio Haiti Inter, 2000 Peppino Impastato, Radio Aut, 1978 formicablu srl
  • 27. A cognitive experience () radio is an extension of our nervous central system closer only to human discourse (M. Mc Luhan) Whoever is speaking is speaking for you A conversation with a scientist Phone ins: a strong interactive experience (M. Merzagora and S. Coyaud) formicablu srl 6
  • 28. Creating images in your mind Reflection and thought: radio has a pace and creates a mental space Reflection and thought: two fondamental aspects of science communication Pictures can get in the way in the explanation of scientific ideas (D. Cohen, BBC) formicablu srl 7
  • 29. Radio language formicablu srl 8
  • 30. Soundscape Listening formicablu srl 9
  • 31. The players? formicablu srl 10
  • 32. How scientists play the game Conversation: at the centre of radio broadcasting, at the centre of scientific enterprise (la ciencia es una conversacion con la natura, J. Wagensberg) More relaxed time to talk about their science: not treated like actors Involvement: scientists are driven by hopes and desires, more communicable than hard facts formicablu srl 11
  • 33. The journalist Translator The public Interpreter Animator Commentator Activist ... The scientist formicablu srl 12
  • 34. science radio programmes news story: science as politics or as light hearted final news (typically 3-5 minutes) documentaries: science in a more explanatory and narrative way (typ. 10-30 min.) debates: pro and cons in controversial issues (typ. 20-60 min.) formicablu srl 13
  • 35. science radio programmes phone ins: the listeners voices (typ. 20-60 min) feature stories: magazines, discussions, debates, put findings in context and with comment radio drama: from War of the worlds on... podcast: recorded feature or talk, downloadable in mp3 formicablu srl 14
  • 36. preparing your programme choose the format choose the topic choose the expert work with the expert: you need to know a lot about the subject you need to get the right information and the right story and metaphors from him/her you need to know how he/she speaks you need to test if you can joke, talk about politics, if he/she is didactical, enthusiastic, serious, boring, an intellectual, a technician, ... TALK WITH THE EXPERT! formicablu srl 15
  • 37. Styles live/recorded as it is/edited dirty/clean speak as you eat/speak as you should excite/relax the choice depends on: 1) the content; 2) what you want to communicate; 3) which relationship you want with the listeners 4) the format, the radio character formicablu srl 16
  • 38. rules? in science journalism, very few general rules on the radio, even less... short sentences repeat the subject reduce relatives, parenthesis,etc. use spoken language expressions (!?) make use of tones, pauses, exclamations consider rhythm restate the coordinates of the exposition recall whos talking never try to prove your competence: be brave, show ignorance (but never be ignorant)! give value to accents, enthusiasm, embarrassment, emotional statements formicablu srl 17
  • 39. interviews Informative Interpretive Emotional Oral history Preparation: Studying before Question technique Devils advocate formicablu srl
  • 41. Podcasting 2004: a new word, a new world Mp3 meets RSS To be or not to be a podcaster... Copyleft: Freesound project Creative commons music Flickr formicablu srl 20

Editor's Notes

  1. Ascolto lineare+ no alfabetizzazione