ºÝºÝߣ

Canada Canada

Strategist

Education

In this role, I bridge the worlds of applied social sciences and brand strategy to help build compelling brands for our clients across technology, retail, CPG and healthcare industries. Using methods ranging from ethnography and in-depth interviews, to online communities and journaling, I unearth insight into consumer behaviours and needs in order to improve their experiences with products, brands and services. Helping clients to see their current and future consumers with a fresh eye, partnering with them to envision business challenges through a different lens, and enabling them to get closer to their consumers' contexts in order to understand the powerful cultural and structural sha...