Consumer Insights manager at Pepsico Mexico foods.
Industry
Advertising / Marketing / PR
About
Currently I have more than 18 years experience in market research, conducting qualitative & quantitative methodologies for brand positioning, market segmentation, communication campaigns, pricing strategies, promotions programs, Brand Health, advertising and Image Trackings , also for new products introductions (pre and post launch).
Also I have experience working in Brand Marketing team as Junior manager for XX Lager and Bohemia Beer..
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