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Nintendo aimed their Wii advertising at families, showing games that do not require great skill and that everyone can enjoy together. The Wii appeals to casual gamers looking for exercise and social interaction rather than hardcore gamers seeking relaxation. PlayStation 3 advertising targets hardcore gamers interested in hardware specifications and how games are progressing technologically. Nintendo Wii ads feature celebrities like Jamie Redknapp and his family having fun playing Wii sports together at home to make the product appealing and encourage fans to emulate their idols.

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LO2: Task 1 - How media producers define their target audience Nintendo Wii AdvertPlaystaion 3 When the Wii first started being advertised it is completely family orientated as they decided this is where their market was for such an involving and social product. With this being their main audience market, a product that requires energy and movement won’t appeal to the majority of harder gamers that use it as a relaxation method not something to catch a sweat too. This is where the PS3 will cater to their needs that the Wii doesn’t. This is shownin this particular ad as it goes further than just showing the console. It talks about the hardware within and what it is capable of. This is something left out of other standard console ads as it is not something everyone is interested in as they know nothing about. With this, they’re going for the hardware know it all’s and an audience that is interested in video games and how they’re progressing in times of specifications. Whereas the majority of the stereotype that will be buying the Wii won’t think twice about the contents of the machine, they’re interested in the games and accessory’s you can buy as extras such as ‘numchucks’, steering wheels and golf clubs. It is for families because it has games that don’t require you to be specifically good at something, the skills required for the Nintendo games such as Wii Sports and Wii Play go from balance skills to games with test your reactions and everyone is better at something then the other so everybody has a chance to win. The Nintendo Wii Ad features Jamie Redknapp with his wife, kid and brother sat at home playing the game ‘Goal Getters’ on their Nintendo Wii. They’re all getting really into it and are cheering and shouting at the television when they win and lose. This is a realist narrative, as the situation isn’t unbelievable. Jamie spending time with his family would be something he enjoys, so having something that everyone can enjoy of all ages will bring them all together. The way this is going to get to the audience is1. Because of the celebrity endorsement. If you were a fan of football and were able to recognise Jamie and if you looked up to him, it would make you want to do what Jamie was doing because it is what he thinks is cool. You want to do what famous people do in hope that you can be like them. They do this technique with other advertisements such as perfume and clothing brands.

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  • 1. LO2: Task 1 - How media producers define their target audience Nintendo Wii AdvertPlaystaion 3 When the Wii first started being advertised it is completely family orientated as they decided this is where their market was for such an involving and social product. With this being their main audience market, a product that requires energy and movement won’t appeal to the majority of harder gamers that use it as a relaxation method not something to catch a sweat too. This is where the PS3 will cater to their needs that the Wii doesn’t. This is shownin this particular ad as it goes further than just showing the console. It talks about the hardware within and what it is capable of. This is something left out of other standard console ads as it is not something everyone is interested in as they know nothing about. With this, they’re going for the hardware know it all’s and an audience that is interested in video games and how they’re progressing in times of specifications. Whereas the majority of the stereotype that will be buying the Wii won’t think twice about the contents of the machine, they’re interested in the games and accessory’s you can buy as extras such as ‘numchucks’, steering wheels and golf clubs. It is for families because it has games that don’t require you to be specifically good at something, the skills required for the Nintendo games such as Wii Sports and Wii Play go from balance skills to games with test your reactions and everyone is better at something then the other so everybody has a chance to win. The Nintendo Wii Ad features Jamie Redknapp with his wife, kid and brother sat at home playing the game ‘Goal Getters’ on their Nintendo Wii. They’re all getting really into it and are cheering and shouting at the television when they win and lose. This is a realist narrative, as the situation isn’t unbelievable. Jamie spending time with his family would be something he enjoys, so having something that everyone can enjoy of all ages will bring them all together. The way this is going to get to the audience is1. Because of the celebrity endorsement. If you were a fan of football and were able to recognise Jamie and if you looked up to him, it would make you want to do what Jamie was doing because it is what he thinks is cool. You want to do what famous people do in hope that you can be like them. They do this technique with other advertisements such as perfume and clothing brands.