Clemons Pure Michigan
Download as PPTX, PDF
0 likes233 views
This document outlines a digital strategy to increase travel to Michigan destinations by raising awareness and audience involvement through social media. It will utilize $250,000 for YouTube and social media advertisements targeting women ages 25-54 to promote Pure Michigan destinations and encourage in-state and out-of-state family vacations through engaging tactics like user-generated photos and contests across Facebook, Instagram, Twitter and connecting various platforms.
Clemons Pure Michigan
- 1. E M I LY C L E M O N S Pure Michigan Digital Strategy
- 2. Goal Increase travel to Pure Michigan destinations in both: Out of state travelers In state travelers By first increasing Awareness and audience Involvement. Michigan Travel Spending
- 3. Target Audience Women (mothers) ages: 25-54 Plan Family vacations Choose Pure Michigan destinations
- 5. YouTube Advertisements Banners and advertisements on videos to increase awareness by: Easily reaching a larger audience i.e. out of staters Promoting website
- 6. Facebook Increase audience involvement: Use consumer photos- increase shares- increase likes- increase awareness Contests- shares to win- increase awareness Can be measured efficiently- likes, comments, shares Combine sites to promote
- 7. Instagram Increase audience involvement: Regram consumer photos- similar to Facebook Create and utilize #PureMichigan- network support- easy identification- increase followers/likes Like all tagged/hashtagged photos-increase invovlement/connection Measureable through likes/follows
- 8. Twitter Increase audience involement: Short blurbs about destinations-events/news-promote Pictures of destinations Establish #PureMichigan Retweet/favorite mentions and tweets with hashtag Follow similar accounts Connect with other sites Ask audience questions
- 9. Budget $250,000 for advertisements on YouTube and other social media sites.
- 10. Summary This digital strategy will accomplish increasing audience involvement and awareness to bring more travelers to Pure Michigans Michigan destinations.