ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

What can you use LinkedIn for?

•
•
Emma Cox
Emma Cox

Are you using LinkedIn strategically? Read the suggestions for how to have a strategy and how to search. Also tips on when to post and what to put into your profile.

1 of 20
What can you use for?
21+ million LinkedIn users in the UK
LinkedIn Statistics • 500+ million users • 2 join every second • Aged 13+ • UK users have avg 144 connections • London users avg 307 connections Owned by Microsoft
What can you use LinkedIn for?
What can you use LinkedIn for? 1. Promoting your organization 2. Promoting your individual expertise 3. Creating a professional network of referrers 4. Research for potential clients 5. Research for news to share 6. Research for industry updates 7. Finding suppliers 8. Finding collaborators 9. And more…
LinkedIn Search A massive pool of potential connections and clients - not just your connections, but your connections’ network.
Searching and Research
Filtering searches
Complex search queries
Complex search queries
LinkedIn Strategy Points to consider • What do you want to use LinkedIn for? • Identify your audience and write updates and articles to attract them • Post regularly but not too frequently • Use live Video on your phone • Include an image in your post • Use ºÝºÝߣShare to demonstrate expertise • Investigate groups to see if there are any suitable for you
LinkedIn Strategy Recommendations • Set time aside for regular updates • Connect with people you meet – you never know when you can help each other! • Connect your LinkedIn to your website via Google Analytics so you can view where your traffic comes from • Try different things to see what is popular with your network
Traffic from LinkedIn (and other social media)
What should you do? • Monitor statistics (number of likes/shares etc) • Monitor number of connections • Aim to grow your network to 500+ (if not already there) but remember it’s about quality not quantity • Demonstrate your expertise • Share your blog posts from your website on LinkedIn to drive traffic
When to post on LinkedIn? • Status Update • Daily • ‘Blog’ Post (Article) • Weekly • In Groups • As appropriate
Profile Guidance 1. Attractive profile photo 2. First Name & Last Name only 3. Attractive headline with keywords 4. A summary that’s about you 5. Recommendations (Social Proof)
Comply with user agreement None of these…
Comply with user agreement Definitely not this one!
Think Magnet! Attraction not Sales
To find out more visit www.coxconsultancy.org.uk

More Related Content

What can you use LinkedIn for?

  • 2. 21+ million LinkedIn users in the UK
  • 3. LinkedIn Statistics • 500+ million users • 2 join every second • Aged 13+ • UK users have avg 144 connections • London users avg 307 connections Owned by Microsoft
  • 5. What can you use LinkedIn for? 1. Promoting your organization 2. Promoting your individual expertise 3. Creating a professional network of referrers 4. Research for potential clients 5. Research for news to share 6. Research for industry updates 7. Finding suppliers 8. Finding collaborators 9. And more…
  • 6. LinkedIn Search A massive pool of potential connections and clients - not just your connections, but your connections’ network.
  • 11. LinkedIn Strategy Points to consider • What do you want to use LinkedIn for? • Identify your audience and write updates and articles to attract them • Post regularly but not too frequently • Use live Video on your phone • Include an image in your post • Use ºÝºÝߣShare to demonstrate expertise • Investigate groups to see if there are any suitable for you
  • 12. LinkedIn Strategy Recommendations • Set time aside for regular updates • Connect with people you meet – you never know when you can help each other! • Connect your LinkedIn to your website via Google Analytics so you can view where your traffic comes from • Try different things to see what is popular with your network
  • 13. Traffic from LinkedIn (and other social media)
  • 14. What should you do? • Monitor statistics (number of likes/shares etc) • Monitor number of connections • Aim to grow your network to 500+ (if not already there) but remember it’s about quality not quantity • Demonstrate your expertise • Share your blog posts from your website on LinkedIn to drive traffic
  • 15. When to post on LinkedIn? • Status Update • Daily • ‘Blog’ Post (Article) • Weekly • In Groups • As appropriate
  • 16. Profile Guidance 1. Attractive profile photo 2. First Name & Last Name only 3. Attractive headline with keywords 4. A summary that’s about you 5. Recommendations (Social Proof)
  • 17. Comply with user agreement None of these…
  • 18. Comply with user agreement Definitely not this one!
  • 20. To find out more visit www.coxconsultancy.org.uk