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Marketers
As Media
 January 29, 2013
Brands Becoming Story Tellers
WHY Publish
Media Consumption Is Shifting
      Time per Week Spent Consuming Online Content
      According to US Internet Users, NOV 2011
      % of respondents
                                       Not Sure
                                        1.1%

                                              <10 hours
                          40+ hours            12.2%
                           15.1%



54%          31-40 hours
               16.0%
                                                         11-20 hours
                                                           32.7%


                            21-30 hours
                              23.0%


      NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%
      due to rounding
      Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011
Articles Over Ads




73%
The Audience Is A Network

27mm                            10%
 Daily                     Of All PVs
Quality Content Is Now King
The Distribution Network
Paid Distribution
Owning Media
Owning Media
Owning Media
Marketers
As Media
An Enlightened Perspective
        With Magnetic, Empower has an upstream vantage
        point of the broadening Owned Media landscape
     Content                   Content       Content        Content
    Marketing   Agencies       Creation     Distribution   Discovery



                                                                       A
                                                                       u
B
                                                                       d
r
                                                                       i
a
                                                                       e
n
                                                                       n
d
                                                                       c
                                                                       e


                           Content Management
The Right Programming


                 P&G Entertainment




 Buying               Creating
Owned Modeled Like Paid
Views & Shares           Audience
                         Reach


                 =

Non-Working $
Investments
                 =   Working $
                     Efficiency & Effectiveness
Content

          Tech & Governance
Marketers
As Media
 January 29, 2013

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