International planning for PMI (Philip Morris International: Duty Free and Motorsports) and on Philip Morris Italy and other clients across the entire agency portfolio, in particular Samsung (technology) and Giovanni Rana (food).
Create new brands, enabling the existing ones to engage the most valuable consumers generating a unique and intense relationship with them; co-create with the Client's management representatives in dedicated ad hoc sessions and workshops strategic directions affecting not just communication but also business and marketing decisions that lead to success: from product development, to distribution, from price to market and communication positioning...
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