[ Complete CV: http://www.slideshare.net/epokats/katia-polenyaka-cv ]
My twisted mind needs constant challenges and it鈥檚 a very own characteristic of mine to ask the why and the how about things. So the curiosity and desire for learning are the two things that best describe me.
These led me to market research and then, to media planning, where during the last 7 years I had a chance to work across wide range of sectors, markets and brands.
In my current position, I am leading the Desigual hub team located in Starcom office in Barcelona. I work in developing and implementing global media strategy across 10+ markets via coordinating the local teams of SMG network. This involves deep know.
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