Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
SVP - Head of Strategy, Planning and Insights at Performics
Industry
Advertising / Marketing / PR
Website
About
Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams.
Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing.
I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.
Contact Details
Tags
marketing mix modeling
semantic network
cultural event marketing
account planning
advertising
neuromarketing
See more
- Presentations
- Documents
- Infographics