SVP - Head of Strategy, Planning and Insights at Performics
Industry
Advertising / Marketing / PR
Website
About
Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams.
Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing.
I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.
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