Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Creative director, Eric Koedijk @ KOOKOO-productions
Industry
Advertising / Marketing / PR
About
KOOKOO,
Visual Storytelling
Attention is the new commodity.
Visual Storytelling is the new currency.
The human brain processes visuals 60.000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
All decisions in life are made in these four steps.
Eye - Ear - Mind - Heart
First, you're attracted by the image you see.
Second, you listen to, or read the story behind that image.
Third, the mind tells you whether this story matches your expectations and if it will be a good decision to make for the future.
Finally, when the image and story seem to be the perfect match, your heart will welcome and embrace it and tell you to go for it.
This is ...
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