In my role as assistant professor at the University of Saskatchewan, I teach undergraduate and graduate courses in agricultural economics and agribusiness management. I also serve as co-advisor to the Canadian Agri-Marketing Association student club and the Agribusiness club.
My research focuses on the drivers of performance on farms and agribusinesses. Current projects focus on the adoption of agricultural innovations and the use of alternative marketing strategies in the search for increased profit.
Specialties: finance, market planning, valuation, marketing, survey design
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agricultureinnovationlearningabsorptive capacitybeefcanadarisklivestockcropslearning orientationexperiencecluster analysissocial capital
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