Digital marketing innovator with 16 years of both in-house and agency experience managing projects, teams and agency relations in both online and traditional marketing channels with a focus on technology and consumer lifestyle brands. Areas of expertise include:
- Programmatic Advertising
- Customer Acquisition & Retention
- Social Media Management
- Content Marketing
- Big Data & Analytics
- Marketing Technology
- Digital Asset Management
- Enterprise Community Management
- Mobile applications
- CRM
- Personnel Development - Individuals and Teams
- Process Design, Definition and Implementation
- Financial Management
- Agency Oversight
- Change Management
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