Sonat Yal??nkaya ËÕÄɵÂ
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Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Head of Ecommerce at Midea International HQ (MIB) at Midea Group
About
Global digital marketing manager, with a head for numbers and a passion for creativity.
Corporate entrepreneur, applying lean startup methodology in digital marketing management. Employing rapid prototyping and research sprints for user validation on value proposition. Led agile teams, working closely with developers, designers and business stakeholders.
5 years of experience in digital marketing at global headquarter, working closely with local commercial organizations; North America, Germany, China, Japan, India, France, UK, Russia and Benelux
Proven track record in delivering strong ROI in digital marketing campaigns. Won 2 awards; in '13 and '14 for Holiday campaigns in North Ame...
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Tags
self-service model
agile
scrum
lean startup
spotify
software
innovation
engineering
definition of awesome
design
landing page
rapid
unbounce
web
hack
mobile
prototyping
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