As Vice President for Marketing General Incorporated, I oversee three departments: MGI Research which manages all research activities for MGI including client research, the Membership Marketing Benchmarking Surveys/Reports, and the Conference Marketing Benchmarking Surveys/Reports; MGILists; and, my own association clients for whom I develop and implement marketing strategies.
I have over 30 years of strategic and tactical marketing experience for both corporations and associations. I have worked with Fortune 100 companies as well as have successfully launched and sold my own 2 companies.
I firmly believe that you need to try and be willing to fail in order to ultimately succeed.
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