ER WW Digital Love 2012 Presentation
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Based on an online survey conducted in February 2012 of 1,000 U.S. men and women ages 18-65 by Market Probe International, the following key findings were reported: 1) Respondents aged 18-34 preferred an attractive partner who was lousy in bed over an unattractive partner who was great in bed. 2) When asked what they would most like to change about their relationship, over 30% of respondents aged 35-54 said they wanted more romance. 3) A majority of respondents described themselves as romantic, with over half of those aged 18-34 also describing themselves as sexually adventurous.
ER WW Digital Love 2012 Presentation
- 2. Theyre more likely to value good looks over sexual prowess Which would you prefer? Unattractive partner/great in bed 56 73 76 Based on online survey fielded by Market Probe Attractive International, partner/lousy February 79, 2012 in bed (never 44 Chris Fritz@flickr.com improves) 1,000 U.S. men and 27 24 women ages 18 65 18-34 35-54 55-65
- 3. Theyre hungry for romance If you could change one thing about your relationship, which would you choose? More romance 25 20 33 More sex 27 28 24 More 23 31 21 affection Not in 21 24 22 relationship ah zut@flickr.com 18-34 35-54 55-65
- 4. Theyre romanticswith a sexy edge Which of these describe you? Romantic 57 51 Sexy 50 36 21 Sexually adventurous 14 34 Louish Pixel@flickr.com 32 21 18-34 35-54 55-65
- 5. They consider power a bigger turn-on than wealth Which is the biggest turn-on? Intelligence Physical 59 65 strength 70 Power Money 22 21 13 14 6 7 Evansville@flickr.com 5 8 10 18-34 35-54 55-65
- 6. They see naked people (on their phones) Which of these have you done? Received a naked photo of person I know via 30 mobile phone Sexted a nude photo 17 of myself via 24 mobile phone 12 Posed for 3 0.5 nude 19 15 photo/taken 12 nude photos numbphoto@flickr.com of partner 18-34 35-54 55-65
- 7. Theyre using social networks as a hunting ground Which of these have you done? Flirted with someone online 48 40 Experienced strong feelings of attraction for someone 30 27 25 online Had a romantic, 14 22 20 sexual, or erotic 9 kayaker1204@flickr.com relationship online 18-34 35-54 55-65
- 8. Theyre creating new rules of digital engagement Which of these have you done? Used Facebook to investigate a romantic interest Stalked an ex 23 on social media networks Dumped 18 someone by text message 16 9 Used my phone 4 to cheat on my 3 partner 11 7 18-34 35-54 yamuda@flickr.com Note: 5565 age group excluded from chart due to minimal scores (1 percent or below)
- 9. Their views on sex are influenced by what they see online Agree somewhat/strongly Images on the Internet have influenced how I think 32 about sex Discussions on 20 the Internet have influenced 13 22 how I think about sex 14 7 Gary Hayes@flickr.com 18-34 35-54 55-65
- 10. They know online flirtations come at a price Agree somewhat/strongly Online relationships can be too much of a distraction from face-to- 41 face 35 relationships I know someone 27 whose offline relationship 39 ended 33 because of 19 their actions online 18-34 35-54 55-65 Brach.com
- 11. Their social revolution is gay rights It is wrong to engage in homosexual sex Disagree 28 48 40 Neither agree nor 30 disagree 26 25 Agree 34 42 27 18-34 35-54 55-65 sushiesque@flickr. com
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