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The Book Of Frutiger

F
Florencia Ariesta

This document provides biographical information about typographer Adrian Frutiger and discusses some of his most famous typeface designs. It notes that Frutiger was born in 1928 in Switzerland and trained as a typeface designer. One of his most popular and widely used typefaces is Univers, created in 1957, which was designed with a numerical classification system. Another famous typeface by Frutiger is Frutiger, created in 1976 for airport signage in Paris for its clarity and legibility from a distance. The document discusses the anatomy and characteristics of Frutiger typefaces and their widespread usage.

1 of 42
FRUTIGER T h e B o o k o f
The Book Of Frutiger
TYPOGRAPHY IS PASSION
The Book Of Frutiger
Frutiger Copyright 息 2012 by Florencia Dina Ariesta All rights reserved. This book or any portion there of may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed in the United States of America First Printing, 2012 ISBN 0-9000000-0-0 New York Times Publishing 123 Mesa Street Scottsdale, AZ 00000 www.nytimes.com
CONTENTS 9 15 29
That W h o i s A D R I A N FRUTIGER
1
The Book Of Frutiger
Bor n in 1928 i n interlaken, Swit-zerland. Adr i a n Frutiger wa s t r a ined a t the kuns tgewe rbe s chul e in Zur i ch be for mov ing t o P a r i s . He wa s inspi red by the s impl i c i t y of the a r t s and c r a f t s of hi s home region, and de v e lope d an appre c i a t ion for the re l a t ionshi p between black and white. Balance be-twe en t int and shade and the Yin and Yang became par t of Frutigers design phi - losophy. I n 1952, Charled Peignot of Deperny & Peignot-offered Frutiger a job whe re he qui c k l y began hi s ascent to one of the few e l i t e i n the world of typog-r aphy. Hi s f i r s t s e r ious t ype f a c e wa s Me r idi en, de s igne d in 1955. One of the most popular typefaces ever developed i s Univ-
10 e r s , a Frutiger c re a t ion f rom 1957. Uni v e r s wa s de s igned in a wide range of weights and s t y l e s with a potentially revolutionary refer-ence system of numbers meant to describe specific fonts instead of the conventional naming system that included names such as Extra Bold Condensed. Each font has two numbers, the first referring to the weight and the second referring to the style. the rest of the design and typography community unfortu-nately did not adopt Frutigers system. Fame is something Adrian Frutiger most definitely gained, but it was not his goal. He wanted to create typefaces that were legible and efficient, and suc-ceeded extraordinarly. Univers, Frutiger, and Avenir are perfect examples of the product of his philosophy the most important thing I have learned is that legibil-ity and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader. If the signage in the Charled de Gaulle airport of Roissy (near paris), France is visually pleasing to you, thank Adrian Frutiger. His self-titled sans-serif typeface, Frutiger, is all over it. Origi-
11 nally named Roissy. Frutiger was designed in 1976 speciffically for the Char les de Gaul le ai rpor t s ignage with an important purpose - Clarity and legibility, espe-cially from a significant distance. With only sl ight differences in character shape from univ-ers, Frutiger s tands alone as a completely useful typeface. I t s curved let ter s such as C, G, J , c, e, g, and s are more open, which allows for greater legibility from a distance. Frutiger comes in several weight s and s tyles , and uses the same numer ical naming sys tem as univer s . Perceived as warm and f r iendly as far as typefaces go, Frutiger is widely used and considered a classic type-face with a timeless quality. One i s likely to find i t anywhere in swit-zer land, as i t used for t raff ic s igns throughout the count ry due to i t s legibi l i ty as demos t rated at Char les de Gaul le in France. Frutiger i s al so used by the Swi s s Pos t , as wel l as swi s scom, a leading international telecommunication company. Letterforms for true i t a l i c faces of frutiger were developed in 1999 as par t of the revi sed ver s ion t i t led f rut iger NEXT .The original frutiger i tal ics were jus t s lanted roman fonts rather than unique italic.
KNOW MORE ABOUT FRUTIGER F A M I L Y
2
The Book Of Frutiger
From the begin-ning, Adrian F r u t i - ger env i s ioned a new s y s t em of font we ight and s t y l e denot a t ion ba s ed on numbe r s r a the r The Frut ig er Numbering System than impre c i s e name s such a s bold, l ight , i t a l i c , condens ed, and e xpanded. Ins t e ad, e a ch font i s a s s igned a two-digi t numbe r. The f i r s t digi t or P re f i x denot e s the we ight of the font f rom the l ight e s t (2) t o the heaviest ( 9 ) . The second d i g i t or suf-f i x indicates wight of the font f rom most ex-panded ( 2 ) to the most condensed ( 9 ) . I n addi-t ion, odd numbe red suf f i x e s indi c a t e upr ight l e t t e r forms whe re a s e v en numbe red suf f i x e s a re obl ique . In both c a s e s , 5 di s c r ibe s the mos t norma l or roma n attribute.
16 47 Frutiger 46 Frutiger 45 Frutiger 57 Frutiger 56 Frutiger 55 Frutiger 67 Frutiger 66 Frutiger 65 Frutiger 75 Frutiger 76 Frutiger 77 Frutiger 87 Frutiger 95 Frutiger
17 4 5 6 7 8 9 8 7 6 5 4 Ultra Condensed Condensed Oblique Condensed Oblique Roman Extended STYLE WEIGHT Light Roman Medium Bold Heavy Extra Black
18 Ascender ? the upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height is the ascender. The height of the ascenders is an identifying characteristic of many typefaces. F-----------------------------------r--------------------------------u---------------------------------------------t---------------------------------------------------------------------------------------------------------------------------------------------------------------------Size Ascender Type -------------------------------------------------------------------------------------------------------------------------------Descender --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Descender ? The por t ion of some lowe r cas e l e t t e r s, such as g and y, that e x t ends or de s c ends be low the bas e l ine i s the de s c ende r. The l ength and shape of the de s c ende r can af f e c t r eadabi l i t y of l ine s of t ype and i s an ident i f y ing fac tor for some typefaces.
19 Cap Height ? The height of a capital letter measured from the baseline. In typography, cap height refers to the height of a capital letter above the baseline for a particular typeface. It specifically refers to the height of capital letters that are flat t--------------------------------------i----------------------------g------------------------------------------e------------------------------------------r---------------- ------------------------------------------------------------------------------------------------------------------------------------------- Counter ------------------------------------------------------------------------------------------------------------------------------------------- Neck ------------------------------------------------------------------------------------------------------------------------------------------------------- Cap Height X - Height Base Line Baseline ? bas e l ine i s the imaginar y l ine upon whi ch a l ine of t e x t r e s t s. In mos t t ype fac e s, the de s c ende r s on charac t e r s such as g or p e x t end down below the baseline while curved l e t t e r s such as c o r o extend ever-so-slightly below the baseline.
20 g Counter Neck
21 Neck ? A stroke that connects the top and bottom bowls of lowercase double-story gs. Definition: In typeface anatomy, the link is that small, usually curved stroke that connects the bowl and loop of a double-storey g. Also Known As: Link, terminal A con-necting element or factor. Counter ? The open space in a fully or partly closed area within a letter. Definition: In typography, the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter. The term counter may sometimes be used to refer only to closed space
22 Paris .......................................... Frutiger 47 Light Condensed Miami ............................................ Frutiger 57 Condensed Amsterdam .............. Frutiger 67 Bold Condensed New York .............. Frutiger 77 Black Condensed Las Vegas ... Frutiger 87 Extra Black Condensed Philadelphia ........................ Frutiger 45 l i g h t Dubai ........................................ Frutiger 46 Light Italic
23 Frutiger 55 Roman ....................... Melbourne Frutiger 56 Italic ................................. Adelaide Frutiger 65 Bold .......................................... Sydney Frutiger 66 Bold Italic ................... Cambridge Frutiger 75 Black ................. Puerto Rico Frutiger 76 Black Italic ......................... Canada Frutiger 95 Ultra Black ............ Maldives
24 UNIVERS 1954 55 gg More open letters are meant to be warm & friendly as compared to Univers objective rationalism. descenders tend to sink lower, while ascenders tend to rise higher.
25 hh cc 1975 FRUTIGER thick & thin strokes are nearly identical. lowercase c & e are less closed to differentiate easier from lowercase o.
26 THIS IS ALL ABOUT USAG E & PORTOFOLIOS
27 3
The Book Of Frutiger
On thi s P age we wi l l t a l k about the usage of F r u t i - ger t ype f a c e and a l s o my portofolios. I have a l - re ady made a br i t i sh edi t ion The Frut ig er Usage & Po r t f o l i o monopol y, 4 page s of F a shy F a shion Webs i t e, and l a s t but not l e a s t Wedding de cor a t ions for the env i ronment de s ign. The y a re not conne c t ed wi th e a ch othe r s , but i t wi l l shows i t s own theme and pe r sona l i t y. There are also some usage of frutiger type-f a c e in adv e r t i s ing and a i rpor t s ignage . So many v a r i e t i e s , wi th di f f e rent purpos e . I t a l l shown the power of Frutiger typeface.
30 Scotia Bank Frutiger t ype f a c e ha s be en us e d for S cot i a Bank adv e r t i s ement . The y us ed thi s t ype f a c e be c aus e S cot i a bank want to show tha t the i r bank c an be us ed by anyone .
31 Charles De Gaulle Frutiger ha s be en us e d for the f i r s t t ime i n Charles De Gaulle air-por t , S inc e then thi s t ype f a c e ha s be come famous.
32 MONOPOLY British Edition 1 FASHY Fashion Web Frutiger Portofolios 2 Wedding Environment Decorations 3
33 Kensington Palace Millenium Dome Big Ben Collect $ 2 00 YOU ARE READY TO GO $ 150 Community Chest Chest Community Community Chest Victoria & Albert Museum Westminster Cathedral Chance Chance Chance MONOPOLY Income Tax Luxury Tax Cleopatras Needle London Eye St. Pauls Cathedral Tower of London British Museum Houses of Parliament Westminster Abbey Royal Albert Hall Tower Bridge Imperial War Museum Marble Arch Nelsons Column Lambeth Palace Admiralty Arch Madame Tussauds Buckhingham Palace $ 60 Electricity Electric Company Pay 10% or $ 200 Pay $ 75 $ 200 $ 150 $ 200 $ 200 $ 200 Water Company Central Bus Station Hsmith & City Bus Station Victoria Bus Station Piccadilly Bus Station JUST VISIT $ 60 30 ST Mary Axe $ 120 $ 100 $ 100 $ 200 $ 180 $ 180 $ 160 $ 140 $ 140 $ 280 $ 260 $ 260 $ 240 $ 220 $ 220 $ 400 $ 350 $ 320 $ 300 $ 300 B R I T I S H E D I T I O N JAIL FREE PARKING MONOPOLY BRITISH EDITION
34 HOME NEWS PORTFOLIO CONTACT PORTRAIT OF A WOMAN WELCOME TO FASHY FASHION PHOTOGRAPHY SPECIALIST. SAY SOMETHING ABOUT YOUR HIGH - FASHION PHOTO. BANGS AND FLIRTY SMILE WOMAN FLINGING REALLY FEMINISM SMILES AND EYES TALK PUT YOUR STYLE ON ITS HIGH QUIRKY STYLE OF EMMA A WATERY BATTLE EDGY STYLE DOMINATION ADORABLY PERKINS SHOW ALL POSTS PORTFOLIO CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World Fashion Website Fashy is a fashion Photog-r aphy spe c i a l i s t . In thi s case I use Frutiger type-f a c e for thi s web. The r e a re tot a l 4 page s in thi s webs i t e : Home , News , Portfolio and Contact.
35 HOME NEWS PORTFOLIO CONTACT ADMIN OUR LATEST NEWS, PHOTOGRAPHY 6 COMMENTS RECENT POSTS Quirky Style of Emma ADMIN OUR LATEST NEWS, PHOTOGRAPHY 80 COMMENTS HIGH FASHION IS NOT AS EASY AS IT SEEMS 7 APR 2012 High - Fashion . 2 words but it contains so many things to do, to remember, it needs creativity to create it. To be honest before I decided to choose this field as my dream job, I have been through so many work fields, such as fashion editor, graphic designer, web developer, still life photographer and many more. But in the end, my sight in fashion brought me here. Ive been falling in love with the fashion field since I was 12 years old, my mom is a fashion designer, while my father working as a fashion editor in HARPERS BAZAAR magazine. I was completely amze with their works, it needs not only talent but also sense of creativity to create such good fashion. Thats why we called it high, its not ordinary ... CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle READ MORE Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World HAT AND CURLY HAIR 5 MAR 2012 READ MORE A hat and curly hair has become a trend lately, they are facinating and also awesomely looks good on you. Not every style looks good on you, but this 60s looks sure does, itll make you look gorgeous and sexy at the same time. This look will show your outer beauty to its maximum. You may choose which colour fits you most, we suggest you to choose a bold colour, itll enhance your skin colour ... Hat and Curly Hair A Watery Battle ADORABLY PERKINS 5 Poppy Perkins, thats her full name. She has been put her interest on fashion since she was 5 y.o. MAR No wonder whatever she wear or do, shes trully a fashion fetish. High - Fashion is the theme of 2012 Todays photo shoot. She choose her own clothes and put on her own make up, no needs of Stylist or make up artist. Well she can be both of them, shes trully talented ... READ MORE PAGE 1 OF 3 1 2 3 >> ARCHIVES > > > > April 2012 March 2012 February 2012 January 2012 > > > December 2011 November 2010 October 2010 > July 2010 > May 2010 > March 2010 > January 2010 HOME NEWS PORTFOLIO CONTACT BANGS AND FLIRTY SMILE WOMAN FLINGING REALLY FEMINISM PHOTOGRAPHIES, VIDEO Not everyone have this hynotizing look. Its rare, its worth to see how a look from a person can be so mezmerizing. SMILES AND EYES TALK PUT YOUR STYLE ON ITS HIGH QUIRKY STYLE OF EMMA A WATERY BATTLE EDGY STYLE DOMINATION ADORABLY PERKINS VINTAGE COMPLETELY CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World SHOW ALL AUDIO INTERVIEWS PHOTOGRAPHIES VIDEO MILLA SMIZE AND POSE SMILE IS ANOTHER FASHION PURE HIGH FASHION HAT AND CURLY HAIR CENTRE OF THE ATTENTION EYES DO TELL AGYNESS SHARP HAWK EYES OUR LIPS ARE SEALED SIMPLE PREPPY SWEET SIMPLE DOMINATION TWITTER Free Wordpress Plugin : 3D Banner Rotator http://t.co/f6wnl9rj via @PremiumCoding #wordpress #plugins November 2, 2012 - 18:32 January 1, 1970 -00:00
36 HOME NEWS PORTFOLIO CONTACT CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World CONTACT US To be able to keep in touch with our company, we provide a simplest way for you. If you want to ask something or make a deal with our company, you can just put your name and email down there and also your message. Wheteher you want to make a deal with us or not, or just put a simple question. We will answer it immediately. Our company has a 24 hours custumer service whiches ready to answer every question from all of you. Name (Required) Email (Required) Message (Required) CONTACT ask_fashy@gmail.com +6215420093 0818123456 msn info@msntest.com SEND MESSAGE CLEAR MESSAGE
37 Wedding Decorations Wedding i s the mos t im-por t ant moment s for bot h girls and boys. So its kin-da impor t ant to prepa re i t as good as you can. In this case I have de-s igned some de cor a t ions for wedding re c ept ions . The re a re menus , t abl e numbe r, Name of f r i ends and f ami l y, and a l so Br ide and groom board. HERE COMES THE MISS JESSY MR PARK
38 HERE COMES THE 7 with Chesse Flat Bread STEVANIE VICKY 2014 14 . 02 Salmon Sashimi with Cawan Mushi with Meatball Spagethi American Favorite Pizza Original with Chuka Japanese Kurage Ramen Brazilian Paella with prunchella Grilled Turkey with Mashed Potato or Strawberry Chessecake Chocolate / Vanilla Ice Cream Red Wine / Sparkling wine Premium Tea / Mineral Water / Macaroni Clear Soup a cootie catcher style menu
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The Book Of Frutiger

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The Book Of Frutiger

  • 1. FRUTIGER T h e B o o k o f
  • 5. Frutiger Copyright 息 2012 by Florencia Dina Ariesta All rights reserved. This book or any portion there of may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed in the United States of America First Printing, 2012 ISBN 0-9000000-0-0 New York Times Publishing 123 Mesa Street Scottsdale, AZ 00000 www.nytimes.com
  • 7. That W h o i s A D R I A N FRUTIGER
  • 8. 1
  • 10. Bor n in 1928 i n interlaken, Swit-zerland. Adr i a n Frutiger wa s t r a ined a t the kuns tgewe rbe s chul e in Zur i ch be for mov ing t o P a r i s . He wa s inspi red by the s impl i c i t y of the a r t s and c r a f t s of hi s home region, and de v e lope d an appre c i a t ion for the re l a t ionshi p between black and white. Balance be-twe en t int and shade and the Yin and Yang became par t of Frutigers design phi - losophy. I n 1952, Charled Peignot of Deperny & Peignot-offered Frutiger a job whe re he qui c k l y began hi s ascent to one of the few e l i t e i n the world of typog-r aphy. Hi s f i r s t s e r ious t ype f a c e wa s Me r idi en, de s igne d in 1955. One of the most popular typefaces ever developed i s Univ-
  • 11. 10 e r s , a Frutiger c re a t ion f rom 1957. Uni v e r s wa s de s igned in a wide range of weights and s t y l e s with a potentially revolutionary refer-ence system of numbers meant to describe specific fonts instead of the conventional naming system that included names such as Extra Bold Condensed. Each font has two numbers, the first referring to the weight and the second referring to the style. the rest of the design and typography community unfortu-nately did not adopt Frutigers system. Fame is something Adrian Frutiger most definitely gained, but it was not his goal. He wanted to create typefaces that were legible and efficient, and suc-ceeded extraordinarly. Univers, Frutiger, and Avenir are perfect examples of the product of his philosophy the most important thing I have learned is that legibil-ity and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader. If the signage in the Charled de Gaulle airport of Roissy (near paris), France is visually pleasing to you, thank Adrian Frutiger. His self-titled sans-serif typeface, Frutiger, is all over it. Origi-
  • 12. 11 nally named Roissy. Frutiger was designed in 1976 speciffically for the Char les de Gaul le ai rpor t s ignage with an important purpose - Clarity and legibility, espe-cially from a significant distance. With only sl ight differences in character shape from univ-ers, Frutiger s tands alone as a completely useful typeface. I t s curved let ter s such as C, G, J , c, e, g, and s are more open, which allows for greater legibility from a distance. Frutiger comes in several weight s and s tyles , and uses the same numer ical naming sys tem as univer s . Perceived as warm and f r iendly as far as typefaces go, Frutiger is widely used and considered a classic type-face with a timeless quality. One i s likely to find i t anywhere in swit-zer land, as i t used for t raff ic s igns throughout the count ry due to i t s legibi l i ty as demos t rated at Char les de Gaul le in France. Frutiger i s al so used by the Swi s s Pos t , as wel l as swi s scom, a leading international telecommunication company. Letterforms for true i t a l i c faces of frutiger were developed in 1999 as par t of the revi sed ver s ion t i t led f rut iger NEXT .The original frutiger i tal ics were jus t s lanted roman fonts rather than unique italic.
  • 13. KNOW MORE ABOUT FRUTIGER F A M I L Y
  • 14. 2
  • 16. From the begin-ning, Adrian F r u t i - ger env i s ioned a new s y s t em of font we ight and s t y l e denot a t ion ba s ed on numbe r s r a the r The Frut ig er Numbering System than impre c i s e name s such a s bold, l ight , i t a l i c , condens ed, and e xpanded. Ins t e ad, e a ch font i s a s s igned a two-digi t numbe r. The f i r s t digi t or P re f i x denot e s the we ight of the font f rom the l ight e s t (2) t o the heaviest ( 9 ) . The second d i g i t or suf-f i x indicates wight of the font f rom most ex-panded ( 2 ) to the most condensed ( 9 ) . I n addi-t ion, odd numbe red suf f i x e s indi c a t e upr ight l e t t e r forms whe re a s e v en numbe red suf f i x e s a re obl ique . In both c a s e s , 5 di s c r ibe s the mos t norma l or roma n attribute.
  • 17. 16 47 Frutiger 46 Frutiger 45 Frutiger 57 Frutiger 56 Frutiger 55 Frutiger 67 Frutiger 66 Frutiger 65 Frutiger 75 Frutiger 76 Frutiger 77 Frutiger 87 Frutiger 95 Frutiger
  • 18. 17 4 5 6 7 8 9 8 7 6 5 4 Ultra Condensed Condensed Oblique Condensed Oblique Roman Extended STYLE WEIGHT Light Roman Medium Bold Heavy Extra Black
  • 19. 18 Ascender ? the upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height is the ascender. The height of the ascenders is an identifying characteristic of many typefaces. F-----------------------------------r--------------------------------u---------------------------------------------t---------------------------------------------------------------------------------------------------------------------------------------------------------------------Size Ascender Type -------------------------------------------------------------------------------------------------------------------------------Descender --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Descender ? The por t ion of some lowe r cas e l e t t e r s, such as g and y, that e x t ends or de s c ends be low the bas e l ine i s the de s c ende r. The l ength and shape of the de s c ende r can af f e c t r eadabi l i t y of l ine s of t ype and i s an ident i f y ing fac tor for some typefaces.
  • 20. 19 Cap Height ? The height of a capital letter measured from the baseline. In typography, cap height refers to the height of a capital letter above the baseline for a particular typeface. It specifically refers to the height of capital letters that are flat t--------------------------------------i----------------------------g------------------------------------------e------------------------------------------r---------------- ------------------------------------------------------------------------------------------------------------------------------------------- Counter ------------------------------------------------------------------------------------------------------------------------------------------- Neck ------------------------------------------------------------------------------------------------------------------------------------------------------- Cap Height X - Height Base Line Baseline ? bas e l ine i s the imaginar y l ine upon whi ch a l ine of t e x t r e s t s. In mos t t ype fac e s, the de s c ende r s on charac t e r s such as g or p e x t end down below the baseline while curved l e t t e r s such as c o r o extend ever-so-slightly below the baseline.
  • 21. 20 g Counter Neck
  • 22. 21 Neck ? A stroke that connects the top and bottom bowls of lowercase double-story gs. Definition: In typeface anatomy, the link is that small, usually curved stroke that connects the bowl and loop of a double-storey g. Also Known As: Link, terminal A con-necting element or factor. Counter ? The open space in a fully or partly closed area within a letter. Definition: In typography, the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter. The term counter may sometimes be used to refer only to closed space
  • 23. 22 Paris .......................................... Frutiger 47 Light Condensed Miami ............................................ Frutiger 57 Condensed Amsterdam .............. Frutiger 67 Bold Condensed New York .............. Frutiger 77 Black Condensed Las Vegas ... Frutiger 87 Extra Black Condensed Philadelphia ........................ Frutiger 45 l i g h t Dubai ........................................ Frutiger 46 Light Italic
  • 24. 23 Frutiger 55 Roman ....................... Melbourne Frutiger 56 Italic ................................. Adelaide Frutiger 65 Bold .......................................... Sydney Frutiger 66 Bold Italic ................... Cambridge Frutiger 75 Black ................. Puerto Rico Frutiger 76 Black Italic ......................... Canada Frutiger 95 Ultra Black ............ Maldives
  • 25. 24 UNIVERS 1954 55 gg More open letters are meant to be warm & friendly as compared to Univers objective rationalism. descenders tend to sink lower, while ascenders tend to rise higher.
  • 26. 25 hh cc 1975 FRUTIGER thick & thin strokes are nearly identical. lowercase c & e are less closed to differentiate easier from lowercase o.
  • 27. 26 THIS IS ALL ABOUT USAG E & PORTOFOLIOS
  • 28. 27 3
  • 30. On thi s P age we wi l l t a l k about the usage of F r u t i - ger t ype f a c e and a l s o my portofolios. I have a l - re ady made a br i t i sh edi t ion The Frut ig er Usage & Po r t f o l i o monopol y, 4 page s of F a shy F a shion Webs i t e, and l a s t but not l e a s t Wedding de cor a t ions for the env i ronment de s ign. The y a re not conne c t ed wi th e a ch othe r s , but i t wi l l shows i t s own theme and pe r sona l i t y. There are also some usage of frutiger type-f a c e in adv e r t i s ing and a i rpor t s ignage . So many v a r i e t i e s , wi th di f f e rent purpos e . I t a l l shown the power of Frutiger typeface.
  • 31. 30 Scotia Bank Frutiger t ype f a c e ha s be en us e d for S cot i a Bank adv e r t i s ement . The y us ed thi s t ype f a c e be c aus e S cot i a bank want to show tha t the i r bank c an be us ed by anyone .
  • 32. 31 Charles De Gaulle Frutiger ha s be en us e d for the f i r s t t ime i n Charles De Gaulle air-por t , S inc e then thi s t ype f a c e ha s be come famous.
  • 33. 32 MONOPOLY British Edition 1 FASHY Fashion Web Frutiger Portofolios 2 Wedding Environment Decorations 3
  • 34. 33 Kensington Palace Millenium Dome Big Ben Collect $ 2 00 YOU ARE READY TO GO $ 150 Community Chest Chest Community Community Chest Victoria & Albert Museum Westminster Cathedral Chance Chance Chance MONOPOLY Income Tax Luxury Tax Cleopatras Needle London Eye St. Pauls Cathedral Tower of London British Museum Houses of Parliament Westminster Abbey Royal Albert Hall Tower Bridge Imperial War Museum Marble Arch Nelsons Column Lambeth Palace Admiralty Arch Madame Tussauds Buckhingham Palace $ 60 Electricity Electric Company Pay 10% or $ 200 Pay $ 75 $ 200 $ 150 $ 200 $ 200 $ 200 Water Company Central Bus Station Hsmith & City Bus Station Victoria Bus Station Piccadilly Bus Station JUST VISIT $ 60 30 ST Mary Axe $ 120 $ 100 $ 100 $ 200 $ 180 $ 180 $ 160 $ 140 $ 140 $ 280 $ 260 $ 260 $ 240 $ 220 $ 220 $ 400 $ 350 $ 320 $ 300 $ 300 B R I T I S H E D I T I O N JAIL FREE PARKING MONOPOLY BRITISH EDITION
  • 35. 34 HOME NEWS PORTFOLIO CONTACT PORTRAIT OF A WOMAN WELCOME TO FASHY FASHION PHOTOGRAPHY SPECIALIST. SAY SOMETHING ABOUT YOUR HIGH - FASHION PHOTO. BANGS AND FLIRTY SMILE WOMAN FLINGING REALLY FEMINISM SMILES AND EYES TALK PUT YOUR STYLE ON ITS HIGH QUIRKY STYLE OF EMMA A WATERY BATTLE EDGY STYLE DOMINATION ADORABLY PERKINS SHOW ALL POSTS PORTFOLIO CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World Fashion Website Fashy is a fashion Photog-r aphy spe c i a l i s t . In thi s case I use Frutiger type-f a c e for thi s web. The r e a re tot a l 4 page s in thi s webs i t e : Home , News , Portfolio and Contact.
  • 36. 35 HOME NEWS PORTFOLIO CONTACT ADMIN OUR LATEST NEWS, PHOTOGRAPHY 6 COMMENTS RECENT POSTS Quirky Style of Emma ADMIN OUR LATEST NEWS, PHOTOGRAPHY 80 COMMENTS HIGH FASHION IS NOT AS EASY AS IT SEEMS 7 APR 2012 High - Fashion . 2 words but it contains so many things to do, to remember, it needs creativity to create it. To be honest before I decided to choose this field as my dream job, I have been through so many work fields, such as fashion editor, graphic designer, web developer, still life photographer and many more. But in the end, my sight in fashion brought me here. Ive been falling in love with the fashion field since I was 12 years old, my mom is a fashion designer, while my father working as a fashion editor in HARPERS BAZAAR magazine. I was completely amze with their works, it needs not only talent but also sense of creativity to create such good fashion. Thats why we called it high, its not ordinary ... CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle READ MORE Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World HAT AND CURLY HAIR 5 MAR 2012 READ MORE A hat and curly hair has become a trend lately, they are facinating and also awesomely looks good on you. Not every style looks good on you, but this 60s looks sure does, itll make you look gorgeous and sexy at the same time. This look will show your outer beauty to its maximum. You may choose which colour fits you most, we suggest you to choose a bold colour, itll enhance your skin colour ... Hat and Curly Hair A Watery Battle ADORABLY PERKINS 5 Poppy Perkins, thats her full name. She has been put her interest on fashion since she was 5 y.o. MAR No wonder whatever she wear or do, shes trully a fashion fetish. High - Fashion is the theme of 2012 Todays photo shoot. She choose her own clothes and put on her own make up, no needs of Stylist or make up artist. Well she can be both of them, shes trully talented ... READ MORE PAGE 1 OF 3 1 2 3 >> ARCHIVES > > > > April 2012 March 2012 February 2012 January 2012 > > > December 2011 November 2010 October 2010 > July 2010 > May 2010 > March 2010 > January 2010 HOME NEWS PORTFOLIO CONTACT BANGS AND FLIRTY SMILE WOMAN FLINGING REALLY FEMINISM PHOTOGRAPHIES, VIDEO Not everyone have this hynotizing look. Its rare, its worth to see how a look from a person can be so mezmerizing. SMILES AND EYES TALK PUT YOUR STYLE ON ITS HIGH QUIRKY STYLE OF EMMA A WATERY BATTLE EDGY STYLE DOMINATION ADORABLY PERKINS VINTAGE COMPLETELY CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World SHOW ALL AUDIO INTERVIEWS PHOTOGRAPHIES VIDEO MILLA SMIZE AND POSE SMILE IS ANOTHER FASHION PURE HIGH FASHION HAT AND CURLY HAIR CENTRE OF THE ATTENTION EYES DO TELL AGYNESS SHARP HAWK EYES OUR LIPS ARE SEALED SIMPLE PREPPY SWEET SIMPLE DOMINATION TWITTER Free Wordpress Plugin : 3D Banner Rotator http://t.co/f6wnl9rj via @PremiumCoding #wordpress #plugins November 2, 2012 - 18:32 January 1, 1970 -00:00
  • 37. 36 HOME NEWS PORTFOLIO CONTACT CATEGORIES POPULAR POSTS BLOGROLL > > > > Company News Featured Our Latest News Photography SOCIALIZE WITH US > > > > Documentation Plugins Suggest Ideas Support Forum > > > Themes WordPress Blog Wordpress Planet TAGS Hat and Curly Hair A Watery Battle Audio Flash Greyscale Photography Portfolio Radial Shortcodes Tag Theme Themeforest Video World CONTACT US To be able to keep in touch with our company, we provide a simplest way for you. If you want to ask something or make a deal with our company, you can just put your name and email down there and also your message. Wheteher you want to make a deal with us or not, or just put a simple question. We will answer it immediately. Our company has a 24 hours custumer service whiches ready to answer every question from all of you. Name (Required) Email (Required) Message (Required) CONTACT ask_fashy@gmail.com +6215420093 0818123456 msn info@msntest.com SEND MESSAGE CLEAR MESSAGE
  • 38. 37 Wedding Decorations Wedding i s the mos t im-por t ant moment s for bot h girls and boys. So its kin-da impor t ant to prepa re i t as good as you can. In this case I have de-s igned some de cor a t ions for wedding re c ept ions . The re a re menus , t abl e numbe r, Name of f r i ends and f ami l y, and a l so Br ide and groom board. HERE COMES THE MISS JESSY MR PARK
  • 39. 38 HERE COMES THE 7 with Chesse Flat Bread STEVANIE VICKY 2014 14 . 02 Salmon Sashimi with Cawan Mushi with Meatball Spagethi American Favorite Pizza Original with Chuka Japanese Kurage Ramen Brazilian Paella with prunchella Grilled Turkey with Mashed Potato or Strawberry Chessecake Chocolate / Vanilla Ice Cream Red Wine / Sparkling wine Premium Tea / Mineral Water / Macaroni Clear Soup a cootie catcher style menu
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