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E-Commerce Trends

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Exadel
Exadel

Our new Digital Insights webcast series is focused on software engineering challenges and digital transformation. In the second webinar for the series, Exadel's VP of Software, Jonathan Fries, surveys trends in e-commerce including personalization, frictionless checkout, and community-led branding.

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Exadel Webcast Series July 12
E-commerce Trends Webcast Series Jonathan Fries / Vice President Engineering
Todays Presentation Scheduled to run approximately 20 minutes There will be a Q&A for 5-10 minutes You can offer questions at any time by typing them in the Gotowebinar panel on your right You can also send us a message in the chat panel This webinar is being recorded every registrant will receive a link to the recording in a follow-up email
Agenda Personalization Frictionless checkout - make it easy for the customer to pay Moving outside the browser - mobile, push-button, self- replenishment, voice Integrating Third Party Services Community Connection Diversity - Selling to a global audience
Personalization Ability to track and understand individual habits and preferences has grown Expect the process of seeing more refined recommendations and more targeted marketing Understand your segments and refine from there as you gather more data There are personalization engines out there if your platform doesnt support more refined personalization capabilities GDPR - In Effect May 25th, If you sell in Europe this applies to you
Frictionless Checkout Never make it hard for the customer to give you money Amazons one-click patent expired last year so new ways to pay are already here Ecommerce platforms already have this built in Expect simplification of checkout process Hope to impact mobile where there is still a high cart abandonment rate Never make it hard for the customer to give you money
Outside the Browser Mobile - Platforms offers means to build native apps from existing stores Push button services - like Amazon Dash. Amazon offers unbranded version for customization Voice ordering with smart speakers Blockchain and IoT will open up yet more opportunities in the near future
Third Party Services Platform + Custom Code = Unique Store CRM, Supply Chain, Personalization, Fulfillment, Shipping, Tax, Social Media How you will integrate and who you will integrate with are important Unique integration can set you apart Some Recent Use Cases: Tax, Paper Invoices, Custom Native Apps, Multi-Part Shipping
Marketplace Diversity Diversity in the marketplace - understand your audience Expansion of internet access and global population growth mean expanded marketplaces are available and more accessible than ever Full localization Includes: Text, Images, Products, Currency, Times, Dates, and Layout Considerations Localization includes understanding your audience
Community Connection Chat, Phone, Feedback, Social Media - stay connected to customers and stay informed Excited fans can help get people excited about your product or service Handling challenges - talking to clients shows youre engaged, even when there is a problem Fans become influencers
Q & A WEBCAST SERIES
Exadel Webcast Series Thank you!

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E-Commerce Trends

  • 2. E-commerce Trends Webcast Series Jonathan Fries / Vice President Engineering
  • 3. Todays Presentation Scheduled to run approximately 20 minutes There will be a Q&A for 5-10 minutes You can offer questions at any time by typing them in the Gotowebinar panel on your right You can also send us a message in the chat panel This webinar is being recorded every registrant will receive a link to the recording in a follow-up email
  • 4. Agenda Personalization Frictionless checkout - make it easy for the customer to pay Moving outside the browser - mobile, push-button, self- replenishment, voice Integrating Third Party Services Community Connection Diversity - Selling to a global audience
  • 5. Personalization Ability to track and understand individual habits and preferences has grown Expect the process of seeing more refined recommendations and more targeted marketing Understand your segments and refine from there as you gather more data There are personalization engines out there if your platform doesnt support more refined personalization capabilities GDPR - In Effect May 25th, If you sell in Europe this applies to you
  • 6. Frictionless Checkout Never make it hard for the customer to give you money Amazons one-click patent expired last year so new ways to pay are already here Ecommerce platforms already have this built in Expect simplification of checkout process Hope to impact mobile where there is still a high cart abandonment rate Never make it hard for the customer to give you money
  • 7. Outside the Browser Mobile - Platforms offers means to build native apps from existing stores Push button services - like Amazon Dash. Amazon offers unbranded version for customization Voice ordering with smart speakers Blockchain and IoT will open up yet more opportunities in the near future
  • 8. Third Party Services Platform + Custom Code = Unique Store CRM, Supply Chain, Personalization, Fulfillment, Shipping, Tax, Social Media How you will integrate and who you will integrate with are important Unique integration can set you apart Some Recent Use Cases: Tax, Paper Invoices, Custom Native Apps, Multi-Part Shipping
  • 9. Marketplace Diversity Diversity in the marketplace - understand your audience Expansion of internet access and global population growth mean expanded marketplaces are available and more accessible than ever Full localization Includes: Text, Images, Products, Currency, Times, Dates, and Layout Considerations Localization includes understanding your audience
  • 10. Community Connection Chat, Phone, Feedback, Social Media - stay connected to customers and stay informed Excited fans can help get people excited about your product or service Handling challenges - talking to clients shows youre engaged, even when there is a problem Fans become influencers
  • 11. Q & A WEBCAST SERIES