Personal Information
Organization / Workplace
Berlin, Berlin Germany
Industry
Technology / Software / Internet
Website
About
eye square is a leading global provider of innovative market research. We specialize in the fields of User Experience, Brand & Media and Shopper Experience. Founded in 1999, eye square pioneered the use of eye tracking for user and market research. Based on our experience we have built up one of the largest databases for user experience, eye tracking, and advertising effectiveness data worldwide. These data allow us to benchmark how users experience new websites, mobile applications, products and advertisements against established biomarkers. Our teams are based in Berlin, London, Seoul and Tokyo from where they conduct their national and international projects in all parts of the world.
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Tags
user experience
ux
eye tracking
berlin
apple
samsung
implicit
galaxy
iphone
mobile payments
trust
m-pesa
intercultural differences
digital payment
service design
neuromarketing
consumer neuroscience
implicit research
market research
dmexco
marketing and advertising
attention measurement
eye square
korea
china
product design
user experience research
japan
advertising
online advertising
payment
world usability day
m-payment
payment systems
paypal
markencheck
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