Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Shakespeare Theatre Company, and Roundabout Theatre Company. Erik founded Digital Marketing Boot Camp for Arts Marketers, an annual two-day conference in October in NYC each October (www.dmbootcamp4arts.com). Erik has presented sessions on digital marketing at the Opera America Conference, The Arts & Business Council of New York, The New York Foundation for the Arts, the LORT Conference, and the Tessitura Conference. He has guest...