Plugging In Selling Tickets in a Digital Age: Capacity Interactive for the Greater Philadelphia Cultural Alliance:
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Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds. Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.
Plugging In Selling Tickets in a Digital Age: Capacity Interactive for the Greater Philadelphia Cultural Alliance:
- 15. source: Accenture Interactive CMO Study for AdWeek July 1, 2014
- 43. 87% 18-29 73% 30-49 63% 50-64 MediaBistro, Pew 56% 65+ % of Internet Users on Facebook
- 67. Friends of Fans Interest Targeting Lookalikes Fans , Remarketing & CRM
- 68. Impressions 1.1 million 1.4 million Clicks 2,000 .2% CTR 27,000 2% CTR Conversions 65 $12,000 Revenue 128 $23,000 Revenue -33% ROI 360% ROI Cost $18,000 $5,000 Plus with Facebook you get: 89,000 Likes, Comments, Shares 1,600 Page Likes online
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