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São Paulo Area, Brazil, São Paulo Brazil

Associate, Innovation Manager

Design

I am an innovation and design strategy specialist with an MBA degree in Corporate Strategy, a bachelor’s degree in Product Design and several years of experience in the field. Throughout my career I’ve been working with companies to develop strategies and take business decisions using human-centered design methods, also known as Design Thinking and User Experience. My working process is based on careful investigation of several key factors, ranging from market trends to ethnographic user observation. This approach helps companies to define their target market and create competitive differentiation by combining brand values and users desires. For the past ten years, I’ve executed strat...