Market forecast:
Estimate total automobile market and set up sales target for every product line-up for the next 3 years.
Future product survey:
Find new potential market by developing new product hypothesis, running a survey, estimates sales volume, then end up with STP & marketing mix.
Annual Quantitative Survey:
Regular survey that conducted 2 times a year. Result on historical data about demand structure, satisfaction/dissatisfaction point, add hot market issue, and new car buyer customers profile.
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