Falkon Inbound Marketing Solutions - overview lite
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Falkon provides social media monitoring and inbound marketing solutions to help companies listen to conversations on social media, measure engagement, and effectively engage customers. It monitors hundreds of millions of social media posts daily across various platforms and metrics to help companies understand brand sentiment, monitor competitors, improve marketing strategies and increase sales. Falkon's services include social media monitoring, online strategy development, search engine optimization, and helping companies effectively engage customers through social media.
Falkon Inbound Marketing Solutions - overview lite
- 1. ≒I n b o u n d Marketing Solutions
- 2. FALKON Soaring Above the Rest Falkon is your Online Marketing Department 則р Specialising in Social Media Monitoring and Inbound Marketing Solutions 則р Innovative 展 Agile & Nimble 展 Forward looking with a fresh new perspective 則р Relevant 展 Focused 展 Targeted 則р Results Driven 展 Informetrics 展 Evolving Make changes as we gather info 2 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 3. Our Focus and Approach Listen Measure Engage Listen: The most Measure: Slice, segment Engage: After using the comprehensive breadth of and filter your data anyway Falkon analytics to define your coverage available by you like, and then apply a strategy, now you can processing hundreds of number of online metrics to go effectively engage your target millions of social media posts deeper. Falkon unlocks a new audience to precisely fulfill per day, Falkon provides an level of segmentation, their needs and turn visitors additional layer of meaning to allowing you to measure by into loyal customers the sheer volume of specific author, demographics, conversations occurring or post content. across the social web. 3 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 4. Why Social Media ? Source: Bend an Company 2011 Survey results 4 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 5. Top Reasons Brands Should Listen to Social Media the complaint the influencer the compliment the crisis the expressed the ROI need the competitor the audit the crowd the thread 5 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 6. Social Media is a Key Driver of Brand Awareness and Affinity 6 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 7. What is Inbound Marketing ? 7 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 8. Traditional (Outbound) Marketing Interruption Driven Company Initiated 8 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 9. Intbound Marketing Permission Driven Customer Initiated 9 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 10. Content Creation a Winning Strategy No matter what, the first piece of social media real estate I d start with is a blog. - Chris Brogan 10 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 11. SEO Keyword Analysis Key: Finding long tail keywords with high conversion rates and low competition. 11 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 12. Why FALKON ? Online Most Self-serve, Real- Social Media Engagement comprehensive Globalized time, Intuitive Metrics Workflow data coverage Interface Management ≒ All blogs ≒ Support for ≒ Comments, ≒ Users can setup ≒ Participation (over 100 million) English, Spanish, views, topics to track and assignments, ≒ Forums French, Italian, engagement, be viewing/ tracking, audit (tens of thousands) German, topical inbound analysing results in trails, workflow ≒ Online Japanese, links a matter of a couple management mainstream news simplified Chinese, ≒ di.licio.us of minutes ≒ Source tags, (over 20 thousand) Korean, Russian bookmarks ≒ Data delivered to added to the ≒ Top rich media keywords, content ≒ twitter metrics, the dashboard in system, can now sites (over 450) and sources forum thread size real-time as it is be used to slice ≒ Microblogging ≒ Ability to easily ≒ Competetion site discovered and and dice in the UI ≒ LinkedIn Answer filter content by traffic metrics indexed ≒ Segmenting is language and ≒ Configurable, multi-level country of origin Transparent Influence Model 12 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 13. Multiple Benefits Increase Sales 則р Immediate response to product inquiries Brand Management 則р Monitor the health of your brand on the social web 則р Monitor and sway advocates and complainers 則р Sentiment, volume, source, demographics high level and details Public Relations 則р Monitor responses to messaging and crisis mgmt in real time Product Marketing 則р Track responses to campaigns 則р Which messaging and vehicle best works for your customers Customer Satisfaction Measurement 則р Monitor responses to messaging and crisis mgmt in real time 則р Evolving Make changes as we gather info 13 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 14. Multiple Benefits Cont Competitive Intelligence 則р Keep track of your competition 則р Competitor site metrics 則р Compare your buzz vs competition Understanding your business 則р Build an effective and comprehensive strategy Effective Marketing 則р The process of connecting with your customers and resolving their specific problem Increasing the right Traffic Streamlining Sales Strategies Increasing Conversion Rates 則р Improve the ROI on marketing spend 14 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 15. Falkons Targeted Services Social Media Monitoring 則р Weekly reporting Online Strategy Development 則р Integrated online/offline marketing strategy, incorporating strategic goals and objectives Clean and Focused Online Presence 則р Using information from eye-tracking studies, we design and present info smoothly, placing important data where it's going to be noticed easily. Effective SEO & SEM ≒ Refine your website and get you found by search with local citations, links, fresh copy, on-site and off-site optimization, videos, white papers, blogs, etc. ≒ Ongoing refinement Engaging and Effective Copywriting 則р Including audio and video content 15 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 16. Falkons Targeted Services Inbound and Social Media Marketing 則р Facebook, Twitter, flickr, digg what do you need? When? Content and campaign management 則р Drive traffic to the most effective place you define Lead Nurturing (Automate your Sales) 則р Convert more web traffic to paying customers 則р Improve sales and marketing ROI across the board Competitor Strategy Intelligence 則р Traffic and Engagement Metrics 展 how your competitors are attracting and keeping customers online 展 Understand what sites and channels are their most productive, newest, or untapped so 展 Understand which keywords are driving the most traffic to your competitors' websites 則р Demographic Data 展 understand visitors that your competitors are attracting online including a breakdown of age, income and gender 16 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON
- 17. Falkon Contact Info www.falkon.ca Mike Davidson mdavidson@falkon.ca 905 616 4274 17 | FALKON Corporate and Market Overview| August 2012 All Rights Reserved 息 FALKON