• Managing product portfolio of De’Longhi, Braun & Kenwood products
• Diversifying & enlarging product portfolio with a strategy including revenue management, profit/loss management, new product launches, demand management and overall product life cycle management
• Manage pricing (normal & promo) and positioning of product portfolio inline with the company’s marketing policy and according to the local market expectations
• Market research analysis
• Product & customer segmentation
• Analyzing competitive strategies and pricing actions
• Coordinating the development and local adaptation of marketing materials
• Working with Artgrup (De'Longhi & Kenwood) & Alaaddin Adw...