Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Group CMO Jumia - Excom Member - Forbes Africa '30 under 30'​ & Choiseul 100 Africa laureate
Industry
Technology / Software / Internet
About
Fatoumata BA is Jumia's Group Chief Marketing Officer, spanning across 9 verticals (Mall, Market, Food, Travel, Deals, Cars, House, Jobs, Pay) and 23 countries in Africa.
She is member of Jumia Executive Committee after having served as Founder & CEO of Jumia in Ivory Coast from 2013 to 2015 and Managing Director of Jumia in Nigeria from 2015 to 2016.
She is heading Branding & Offline Marketing, Digital Marketing (onsite, SEO, SEM, display, affiliation, CRM etc.), Sales (Jforce, B2B2C), Partnerships (shareholders, business development) as well as PR & Communications for Jumia's entities across Africa.
She is passionate about women's entrepreneurship & empowerment, as well as tackling h...
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