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Video Marketing - The Importance of Storytelling by Finkus Brip

Faye Cardwell
Faye Cardwell

The document provides tips for effective storytelling in video production. It discusses the importance of narrative structure, developing characters, creating emotional resonance, varying camera angles and scene changes, capturing ample footage, and being concise. The presentation is delivered by Finkus Bripp and covers topics such as exposition, rising action, climax, and resolution in narratives as well as how to tell compelling stories through visuals and audio elements.

1 of 22
PRESENTED BY STORYTELLING TIPS FOR VIDEO PRODUCTION
ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE CONCEPTS FOR TOMORROWS WINE WORLD CONCEPTION INNOVATIVE IDEAS PRODUCTION WEB & VIDEO VISUAL DESIGN & PHOTO STRATEGIES BRAND & MARKETING CREATIVE-WORX-MEDIA.COM
WINE ON THE ROCKS SHOW REEL WINE ON THE ROCKS GOAL IS TO MAKE WINE MORE APPROACHABLE & UNDERSTANDABLE IN A FUN AND ENTERTAINING MANNER CREATIVE-WORX-MEDIA.COM
PRESENTATION OVERVIEW THE PRESENTATION WILL BE COVERING THE ABOVE TOPICS 1 NARRATIVE STRUCTURE 2 TELLING THE STORY 3 CREATING EMOTION 4 CHANGING THINGS UP 5 FOOTAGE 6 BEING CONCISE 7 CONCLUSION
STORYTELLING PRESENTED BY FINKUS BRIPP 1 NARRATIVE STRUCTURE
NARRATIVE STRUCTURE 1 2 34 5 RISING ACTION THROUGH CONFLICT CLIMAX TURNING POINT FALLING ACTION CREATING TENSION RESOLUTION CONCLUSION EXPOSITION SET THE SCENE
STORYTELLING PRESENTED BY FINKUS BRIPP 2 TELLING THE STORY
TELLING THE STORY 2.1 STORYTELLING FIND YOUR STORY MAIN GOAL CHARACTERS First o鍖, you need a story worth telling. Just rambling on in a linear manner (eg. I woke up, had a co鍖ee, got dressed, went to work) will have people snoring in no Vme. What is the objecVve of your story and what do you want people to think about aYer the video? Fairy Tales oYen end with The moral of the story is exchange MORAL with MESSAGE and voil! Include endearing characters good or bad people want to relate.
TELLING THE STORY 2.2 STORYTELLING DEVELOPMENT GAME PLAN THE BODY Its very important that the character develop & change as the story unfolds. Its important to have a game plan or storyboard but you must also be open for change and adapt new ideas if need be. Its how you tell the story and reach the end which makes things interesVng and keeps people glued to the screen.
STORYTELLING PRESENTED BY FINKUS BRIPP 3 CREATING EMOTION
CREATING EMOTION 3.1 STORYTELLING MAKE STORY PERTINENT AUDIO ELEMENTS TIMING Eventhough youre going to tell a story which interests you it has to be perVnent to the viewer and you can bet theyll be asking Whats in it for me?. Always keep that in mind. Music is incredibly strong and capable of taking you on an emoVonal roller coaster ride. Your protagonists or voiceover speakers voice (its pitch & cadence for example) make all the di鍖erence. Monotony is the enemy! Not to be mistaken with the video length. Whether ediVng a fast-足paced video to the beat, using pauses, or slow moVon, Vming is very important. The video can either 鍖ow freely if its right or studer along painfully if its not.
CREATING EMOTION 3.2 STORYTELLING MOOD CAMERA WORK VISUAL STORYTELLING What type of look are you going for? Bright & happy? Dark & Dreary? Agressive & edgy? How you 鍖lm and pace your video makes a huge di鍖erence in how the story is transported. Before you start shooVng, think about the shots in advance. The quality of the framing and angles are very important in relaVon to the mood. Using interesVng angles the human eye isnt used to is good but only when used in moderaVon. Show more than you tell. Why tell something in three long sentences when you can do it in a few seconds with an object, graphic or photo? Tip: watch your video without audio to guage the strength of the visual storytelling.
STORYTELLING PRESENTED BY FINKUS BRIPP 4 CHANGING THINGS UP
CHANGING THINGS UP 4.1 STORYTELLING CHANGES IN SCENE POV LOGICAL PROGRESS Use of mulVple cameras set up at di鍖erent angles or pause while shooVng and move a single camera around to various spots. If you only have point-足and-足shoot raw footage, break an interview up into various parts. O鍖er the viewer the protagonists Point Of View (POV see what they see) and/or accompany scenes with voiceover to help pull the viewer into the scene. Changing from one scene to the next without logic will only confuse and irritate the viewer. Use cut-足aways to help transport the viewer from one scene to another.
STORYTELLING PRESENTED BY FINKUS BRIPP 5 FOOTAGE
FOOTAGE 5.1 STORYTELLING FOOTAGE FOOTAGE & MORE FOOTAGE In todays digital age theres no reason not to shoot large amounts of raw footage. The more raw footage you have, the more outs (opVons) you have when it comes to ediVng. ShooVng large amounts of raw footage is tedious and sorVng through it all aYerwards even more so. But if you invest the Vme your video will be that much beder.
STORYTELLING PRESENTED BY FINKUS BRIPP 6 BEING CONCISE
BEING CONCISE 6.1 STORYTELLING SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT In todays day and age, people are used to sound bites and adenVon spans are gejng shorter. If youre producing for web, aim for the 3 min. mark. This depends on the content of course see THE STORY RULES. The length of your video will depend on the content and if it winds up being 10 mins. long because the story delegates it must be in order to tell it properly, than be it. If the story is well told and produced, people wont switch it o鍖. Just when you think youre 鍖nished, theres a very high possibility that you can shave away much more footage. Edit, edit, edit! Remember, less is more!
STORYTELLING PRESENTED BY FINKUS BRIPP 7 conclusion
STORYTELLING THE WINE WORLD, WHAT A FANTASTIC WORLD IT IS WITH SO MANY STORIES WHICH DESERVE TO BE TOLD! 1 2 3 4
STORYTELLING KEEP ON KEEPIN ON! FOR YOUR ATTENTION THANK YOU
STAY IN TOUCH FACEBOOK WWW.FACEBOOK.COM/FINKUSBRIPP TWITTER WWW.TWITTER.COM/WINEONTHEROCKS VIMEO WWW.VIMEO.COM/WINEONTHEROCKS FINKUS BRIPP WWW.CREATIVE-WORX-MEDIA.COM WINE ON THE ROCKS TV WWW.WINEONTHEROCKS.TV WINE ON THE ROCKS SHOP WWW.WINEONTHEROCKS.COM EMAIL: INFO@CREATIVE-足WORX-足MEDIA.COM -足 FON: +49.89.4209 544 770 CREATIVE WORX MEDIA c/o THE FINK TANK -足 LINDWURMSTR. 135 INNENHOF, D-足80337 MUNICH

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Video Marketing - The Importance of Storytelling by Finkus Brip

  • 2. ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE CONCEPTS FOR TOMORROWS WINE WORLD CONCEPTION INNOVATIVE IDEAS PRODUCTION WEB & VIDEO VISUAL DESIGN & PHOTO STRATEGIES BRAND & MARKETING CREATIVE-WORX-MEDIA.COM
  • 3. WINE ON THE ROCKS SHOW REEL WINE ON THE ROCKS GOAL IS TO MAKE WINE MORE APPROACHABLE & UNDERSTANDABLE IN A FUN AND ENTERTAINING MANNER CREATIVE-WORX-MEDIA.COM
  • 4. PRESENTATION OVERVIEW THE PRESENTATION WILL BE COVERING THE ABOVE TOPICS 1 NARRATIVE STRUCTURE 2 TELLING THE STORY 3 CREATING EMOTION 4 CHANGING THINGS UP 5 FOOTAGE 6 BEING CONCISE 7 CONCLUSION
  • 5. STORYTELLING PRESENTED BY FINKUS BRIPP 1 NARRATIVE STRUCTURE
  • 7. STORYTELLING PRESENTED BY FINKUS BRIPP 2 TELLING THE STORY
  • 8. TELLING THE STORY 2.1 STORYTELLING FIND YOUR STORY MAIN GOAL CHARACTERS First o鍖, you need a story worth telling. Just rambling on in a linear manner (eg. I woke up, had a co鍖ee, got dressed, went to work) will have people snoring in no Vme. What is the objecVve of your story and what do you want people to think about aYer the video? Fairy Tales oYen end with The moral of the story is exchange MORAL with MESSAGE and voil! Include endearing characters good or bad people want to relate.
  • 9. TELLING THE STORY 2.2 STORYTELLING DEVELOPMENT GAME PLAN THE BODY Its very important that the character develop & change as the story unfolds. Its important to have a game plan or storyboard but you must also be open for change and adapt new ideas if need be. Its how you tell the story and reach the end which makes things interesVng and keeps people glued to the screen.
  • 10. STORYTELLING PRESENTED BY FINKUS BRIPP 3 CREATING EMOTION
  • 11. CREATING EMOTION 3.1 STORYTELLING MAKE STORY PERTINENT AUDIO ELEMENTS TIMING Eventhough youre going to tell a story which interests you it has to be perVnent to the viewer and you can bet theyll be asking Whats in it for me?. Always keep that in mind. Music is incredibly strong and capable of taking you on an emoVonal roller coaster ride. Your protagonists or voiceover speakers voice (its pitch & cadence for example) make all the di鍖erence. Monotony is the enemy! Not to be mistaken with the video length. Whether ediVng a fast-足paced video to the beat, using pauses, or slow moVon, Vming is very important. The video can either 鍖ow freely if its right or studer along painfully if its not.
  • 12. CREATING EMOTION 3.2 STORYTELLING MOOD CAMERA WORK VISUAL STORYTELLING What type of look are you going for? Bright & happy? Dark & Dreary? Agressive & edgy? How you 鍖lm and pace your video makes a huge di鍖erence in how the story is transported. Before you start shooVng, think about the shots in advance. The quality of the framing and angles are very important in relaVon to the mood. Using interesVng angles the human eye isnt used to is good but only when used in moderaVon. Show more than you tell. Why tell something in three long sentences when you can do it in a few seconds with an object, graphic or photo? Tip: watch your video without audio to guage the strength of the visual storytelling.
  • 13. STORYTELLING PRESENTED BY FINKUS BRIPP 4 CHANGING THINGS UP
  • 14. CHANGING THINGS UP 4.1 STORYTELLING CHANGES IN SCENE POV LOGICAL PROGRESS Use of mulVple cameras set up at di鍖erent angles or pause while shooVng and move a single camera around to various spots. If you only have point-足and-足shoot raw footage, break an interview up into various parts. O鍖er the viewer the protagonists Point Of View (POV see what they see) and/or accompany scenes with voiceover to help pull the viewer into the scene. Changing from one scene to the next without logic will only confuse and irritate the viewer. Use cut-足aways to help transport the viewer from one scene to another.
  • 16. FOOTAGE 5.1 STORYTELLING FOOTAGE FOOTAGE & MORE FOOTAGE In todays digital age theres no reason not to shoot large amounts of raw footage. The more raw footage you have, the more outs (opVons) you have when it comes to ediVng. ShooVng large amounts of raw footage is tedious and sorVng through it all aYerwards even more so. But if you invest the Vme your video will be that much beder.
  • 17. STORYTELLING PRESENTED BY FINKUS BRIPP 6 BEING CONCISE
  • 18. BEING CONCISE 6.1 STORYTELLING SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT In todays day and age, people are used to sound bites and adenVon spans are gejng shorter. If youre producing for web, aim for the 3 min. mark. This depends on the content of course see THE STORY RULES. The length of your video will depend on the content and if it winds up being 10 mins. long because the story delegates it must be in order to tell it properly, than be it. If the story is well told and produced, people wont switch it o鍖. Just when you think youre 鍖nished, theres a very high possibility that you can shave away much more footage. Edit, edit, edit! Remember, less is more!
  • 19. STORYTELLING PRESENTED BY FINKUS BRIPP 7 conclusion
  • 20. STORYTELLING THE WINE WORLD, WHAT A FANTASTIC WORLD IT IS WITH SO MANY STORIES WHICH DESERVE TO BE TOLD! 1 2 3 4
  • 21. STORYTELLING KEEP ON KEEPIN ON! FOR YOUR ATTENTION THANK YOU
  • 22. STAY IN TOUCH FACEBOOK WWW.FACEBOOK.COM/FINKUSBRIPP TWITTER WWW.TWITTER.COM/WINEONTHEROCKS VIMEO WWW.VIMEO.COM/WINEONTHEROCKS FINKUS BRIPP WWW.CREATIVE-WORX-MEDIA.COM WINE ON THE ROCKS TV WWW.WINEONTHEROCKS.TV WINE ON THE ROCKS SHOP WWW.WINEONTHEROCKS.COM EMAIL: INFO@CREATIVE-足WORX-足MEDIA.COM -足 FON: +49.89.4209 544 770 CREATIVE WORX MEDIA c/o THE FINK TANK -足 LINDWURMSTR. 135 INNENHOF, D-足80337 MUNICH
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