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Nigeria Nigeria

Business Intelligence & Analytics at MultiChoice

January 2014 - Till Date Research Assistant - ASI IPSOS Nigeria Limited • Determined the brand health, brand equity index and the consumer journey for the second largest brand of cocoa based beverage for Cadbury Mondelez Nigeria. • Proposed a better brand health tracker for three major brands(Bournvita, TomTom/Buttermint & Tang) • Co-launched the first AdLab in Nigeria for a global partner (Procter & Gamble) which reduced lead time for our advertising research project by 70%. April 2012 – August 2013 Data and Market Research Analyst TRUE MEASURES LIMITED – An educational consulting Firm • Initiate...