January 2014 - Till Date Research Assistant - ASI
IPSOS Nigeria Limited
• Determined the brand health, brand equity index and the consumer journey for the second largest brand of cocoa based beverage for Cadbury Mondelez Nigeria.
• Proposed a better brand health tracker for three major brands(Bournvita, TomTom/Buttermint & Tang)
• Co-launched the first AdLab in Nigeria for a global partner (Procter & Gamble) which reduced lead time for our advertising research project by 70%.
April 2012 – August 2013 Data and Market Research Analyst
TRUE MEASURES LIMITED – An educational consulting Firm
• Initiate...
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